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Apple plans to spend over $500 million marketing Apple TV+ this year and will double its output of new content for the streaming service next year.

Woot has announced a massive sale on Apple Watch bands, taking up to 70% off a variety of Solo Loop and Braided Solo Loop options.

The Apple iPad 10 is back on sale for just $249.99, it's lowest price ever!

A four-pack of Apple AirTag trackers has dropped to a new all-time low price of $67.99 today!

Check out these leaked renders that allegedly reveal the design of the upcoming Apple Watch Series 10, or Apple Watch X.

Check out this inside look at Apple’s durability labs where new iPhones undergo rigorous testing to ensure they meet the company's high standards before hitting the market.

Apple Fitness+ has been updated with support for SharePlay and announced an expansion to 15 new countries beginning November 3.

Apple has released a new Shot on iPhone film titled 'I Made a Mixtape for You' to celebrate Chinese New Year 2025.

Apple's 13.6-inch M2 MacBook Air with 16GB of RAM is available for just $799 today.

The Apple Watch Series 9 is on sale today for 25% off!

Apple has announced a season two renewal for 'Bad Monkey,' its comedy series starring Vince Vaughn.

Apple has shared a 17 minute long video to reveal the new 14-inch and 16-inch MacBook Pro with M4, M4 Pro, and M4 Max.

Apple has shared a five minute recap of its upcoming artificial intelligence features for iPhone features dubbed 'Apple Intelligence'.

Apple has launched Apple Music TV, a free 24/7 livestream of music videos, interviews, premieres, and more.

Apple has released iOS 18.3 beta and iPadOS 18.3 beta to developers for testing.

Apple has announced a new 24-inch iMac featuring a more powerful M3 chip.

Apple has seeded the first release candidate of tvOS 18 to developers for testing.

A four pack of Apple AirTag trackers are back on sale for just $69.99 today.

Apple has seeded the second beta of visionOS 2.3 to developers for testing.

Apple is looking to make batteries for its much rumored Apple Car in the United States.

Treasury and Fed officials warn Wall Street CEOs about emerging cyber risks tied to Anthropic's Mythos AI and similar advanced models.

Apple has released the sixth beta of macOS Sequoia 15 to developers for testing.

Apple is purportedly working on a new device that combines an Apple TV with a HomePod speaker and a camera for video conferencing.

Apple today introduced a new lineup of fresh and bright band colors for the Apple Watch.

The Apple iPad 10 is on sale for just $279 today, its lowest price ever!

Apple and Hundai are planning to sign a partnership deal on the production of an electric autonomous passenger vehicle by March, according to a new report.

Intel has posted a 'social experiment' ad in which the company tricks Apple customers into thinking the latest Intel powered products are Apple innovations.

Apple today announced the release of a new hardbound book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products.

Apple has shared an 'unprecedented' video tour of silos 17 and 18 from its hit series 'Silo'.

Apple's official silicone MagSafe case for the iPhone 15 in orange sorbet is on sale today for 80% off.

Apple will start making AirPods in India for the first time early next year, according to a new report.

Apple will reportedly end sales of the iPhone SE 3 and the iPhone 14 in the EU this month in compliance with the European Union's USB-C mandate.

Apple has announced that the Apple Developer Academy will provide AI training to students and alumni in Brazil, Indonesia, Italy, Saudi Arabia, South Korea, and the United States starting this fall.

Apple has seeded the first public beta of tvOS 18 to users for testing.

Sonos has scrapped its ambitious plan to launch a streaming video player, according to a new report.

Apple has announced that it will invest an additional 1 billion euros to expand its Silicon Design Center in Germany over the next six years.

Apple has confirmed an Apple Card issue affecting some users today.

Apple has announced that on Thursday, December 12, His Majesty King Charles III visited Apple’s U.K. headquarters at Battersea Power Station.

Apple has shared an official trailer for 'Dope Thief,' a new eight-episode crime drama executive produced by Academy Award nominee Ridley Scott.

Apple has released HomePod Software Update 18.2 to all users.

Apple's recent update to the online Apple Store boosted the visibility of the Apple TV ahead of a rumored upgrade that could bring AirPort Express capabilities to the device.

Apple is planning to launch a new M4 MacBook Air by March at the latest, according to a new report.

Apple has announced some additional changes to developer rules in the European Union, affecting external links and fees.

Apple is reportedly working on high-silicon battery technology for future iPhones, which could deliver significantly improved battery life and performance.

Apple claimed it had less than 20 million Apple TV+ subscribers as of July 1st allowing the company to pay behind-the-scenes production workers a lower rate.

In an interview with the WSJ, Apple’s SVP of Software Craig Federighi discusses Apple Intelligence, improvements to Siri, and more ahead of next week’s iOS 18.1 launch.

The online Apple Store is down ahead of today special event at which the company is expected to unveil new MacBooks with custom Apple Silicon.

Apple has announced plans to invest over $250 million to expand its campus in Singapore’s Ang Mo Kio district.