May 1, 2026
Amazon Makes Fun of iPad in New Kindle Commercial [Video]

Amazon Makes Fun of iPad in New Kindle Commercial [Video]

Posted September 13, 2010 at 12:46pm by
Amazon has released a new video commercial making fun of how poorly the iPad screen performs on a sunny day and promoting the e-Ink screen on their new $139 Kindle.

You can watch the commercial below...


[via Bridget]


Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments (9)
Comments are closed for this article.
Agreed with evry1
Agreed with evry1 - September 14, 2010 at 11:19pm
Lol I agree with all the comments bellow... A kindle is a e-reader an iPad is everything, with a jb....
james
james - September 13, 2010 at 3:16pm
Wow! So nice to read a book under a hot sun!!!!!! What a campaign.
iceblu121
iceblu121 - September 13, 2010 at 2:59pm
the kindle is the new ipad it can read books u can download books,u can bookmark pages in a book. its like a portable book its a kindle wait is that all it does? lol
dancj
dancj - September 13, 2010 at 2:24pm
Sounding a bit insecure there. This ad is obviously targeting people who'd mainly use an iPad as an ereader.
Geekoid
Geekoid - September 14, 2010 at 9:02pm
Looks like it touched a nerve with redribbon there. An anti-glare cover? What is this, a CRT from the 80's? 900 dollars for the top iPad and you can use it to put your makeup on or have a shave, as it's so reflective.
Eric
Eric - September 25, 2010 at 4:28pm
Or he could just wear Sunglasses like the lady using the Kindle
amused
amused - September 13, 2010 at 1:08pm
Hahahaha....try to read a Kindle in the dark!
t11chb
t11chb - September 13, 2010 at 2:25pm
LOL...Good one
Geekoid
Geekoid - September 15, 2010 at 12:55am
Yup, just like you read real books in the dark... The Kindle isn't trying to be an iPad. The iPad's trying to be Kindle++.
Recent. Read the latest Apple News.
RECENT
Apple Accuses India Antitrust Watchdog of Overstepping Authority in App Store Case
Apple Accuses India Antitrust Watchdog of Overstepping Authority in App Store Case
Apple Warns Mac mini, Mac Studio, and MacBook Neo Shortages Could Last for Months
Apple Warns Mac mini, Mac Studio, and MacBook Neo Shortages Could Last for Months
Apple's Next CEO John Ternus Calls Roadmap 'Incredible' on Earnings Call
Apple's Next CEO John Ternus Calls Roadmap 'Incredible' on Earnings Call
Apple Reports Q2 FY26 Earnings: $111.2 Billion in Revenue, $29.6 Billion in Net Income [Chart]
Apple Reports Q2 FY26 Earnings: $111.2 Billion in Revenue, $29.6 Billion in Net Income [Chart]
Porsche Brings Back Iconic Apple Rainbow Livery for Laguna Seca Race
Porsche Brings Back Iconic Apple Rainbow Livery for Laguna Seca Race
More News
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sequoia
Where to Download macOS Sonoma
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
More Tutorials
Deals. Save on Apple devices and accessories.
DEALS
13-Inch M5 MacBook Air Drops to $949.99 on Amazon [Deal]
13-Inch M5 MacBook Air Drops to $949.99 on Amazon [Deal]
AirPods 4 Drop Back to $99 on Amazon, AirPods Pro 3 Still $199.99
AirPods 4 Drop Back to $99 on Amazon, AirPods Pro 3 Still $199.99
AirPods Pro 3 Drop Back to $199.99 on Amazon ($50 Off) [Deal]
AirPods Pro 3 Drop Back to $199.99 on Amazon ($50 Off) [Deal]
13-inch MacBook Air M5 Drops to $949 in New All-Time Low [Deal]
13-inch MacBook Air M5 Drops to $949 in New All-Time Low [Deal]
Amazon's Big Spring Sale Ends Today: Best Final-Day Deals Worth Checking
Amazon's Big Spring Sale Ends Today: Best Final-Day Deals Worth Checking
More Deals