Amazon Makes Fun of iPad in New Kindle Commercial [Video]

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Posted September 13, 2010 at 12:46pm by Shalom Levytam

Amazon has released a new video commercial making fun of how poorly the iPad screen performs on a sunny day and promoting the e-Ink screen on their new $139 Kindle.

You can watch the commercial below...

[via Bridget]

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Comments (12)

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Eric - September 25, 2010 at 4:26pm

This commercial is about the dumbest I've seen in a while. The lady with the kindle is wearing SUNGLASSES and the guy with the other device ISN'T... It doesnt take a Rocket Scientist to conclude that its easier to view the screen when wearing SUNGLASSES on a bright sunny day!! I cringe every time I see this ridiculous commercial; it's an insult to humanity. It should be taken off the air A.S.A.P.

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Agreed with evry1 - September 14, 2010 at 11:19pm

Lol I agree with all the comments bellow... A kindle is a e-reader an iPad is everything, with a jb....

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Eric - September 25, 2010 at 4:24pm

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james - September 13, 2010 at 3:16pm

Wow! So nice to read a book under a hot sun!!!!!! What a campaign.

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iceblu121 - September 13, 2010 at 2:59pm

the kindle is the new ipad it can read books u can download books,u can bookmark pages in a book. its like a portable book its a kindle wait is that all it does? lol

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dancj - September 13, 2010 at 2:24pm

Sounding a bit insecure there. This ad is obviously targeting people who'd mainly use an iPad as an ereader.

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Andrew - September 14, 2010 at 6:13am

Is it not past your bed time?

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Geekoid - September 14, 2010 at 9:02pm

Looks like it touched a nerve with redribbon there. An anti-glare cover? What is this, a CRT from the 80's? 900 dollars for the top iPad and you can use it to put your makeup on or have a shave, as it's so reflective.

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Eric - September 25, 2010 at 4:28pm

Or he could just wear Sunglasses like the lady using the Kindle

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amused - September 13, 2010 at 1:08pm

Hahahaha....try to read a Kindle in the dark!

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