December 16, 2025
Audi Creates 'Slide to Unlock' Ad for iPad [Video]

Audi Creates 'Slide to Unlock' Ad for iPad [Video]

Posted November 16, 2011 at 6:18pm by
Audi has created an innovative 'Slide to Unlock' ad to promote its new Audi magazine app in Brazil, reports TNW.

To promote the new Audi magazine app that launched in Brazil, BBDO Brazil created a new Audi iPad advertisement where you unlock the ad by "sliding to unlock" around a driving track. So, rather than simply dragging to the right, users have to drag the button round an Audi racetrack.


Take a look below...

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Diego
Diego - November 17, 2011 at 12:56am
Not an Audi racetrack.. It's Interlagos, Brazil F1 Grand Prix racetrack..
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