BMW Says Apple Changed the Color of Cars

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Posted August 30, 2012 at 5:15pm by Shalom Levytam

BMW's lead designer says Apple is responsible for making white the most popular car color in America, reports Motoramic.

Silver was the most popular exterior car color in America for nearly a decade. But while it remains beloved by automotive designers for best showing off a car's styling, its unstinting argent reign was finally overthrown this year. By white. According to Sandy McGill, BMW Designworks' lead designer in color, materials, and finish, this is Steve Jobs' doing. "Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable."

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BMW Says Apple Changed the Color of Cars

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Comments (15)

Comments are closed for this article.

AmericanHandmade - September 1, 2012 at 4:46am

The REAL Reason so many cars this year were white is because the largest Paint Pigment manufacturer was wiped out in the tsunami in japan last year.

fred - August 31, 2012 at 10:28am

Racists

rudyy - August 31, 2012 at 3:54am

Go to any farming community, 98% of the pickups and cars are white.

Russell - August 30, 2012 at 11:29pm

Alexandra 'Sandy' McGill's (from LinkedIn) experience comes from the small demographics of BMW owners. BMW owners are 42% more likely than the average adult to spend money without thinking'. They are 35% more likely than the average to find expensive aftershaves/perfumes irresistible. 35% more likely to wear designer clothes. BMW owners sound like the typical iPhone iPad owner!

Russell - August 30, 2012 at 11:22pm

It is true, white is the cheapest color. Due to the current US economy, I am willing to bet a reduction in spending is what made white so popular.

Russell - August 30, 2012 at 11:05pm

One of BMW's employees said it, not BMW. Employees are typically not allowed to make any statements on behalf of their company. It is inaccurate and irresponsible of iClarified to claim BMW said it. If we were to send an email to BMW corporate, customer.service@bmw.com, and tell them that one of their employees is claiming Apple is responsible for white's popularity, what do you think they would say?

white was free - August 30, 2012 at 7:42pm

I went with white as it was free LOL.. last 2 cars, as I was cheap to pay $750 for a color upgrade.. simple and no one had to do with it. I call BS on this.. BMW is trying to ride apple or something.

erik - August 30, 2012 at 6:40pm

I do not believe this..l just another free ad for BMW and Apple. Two years ago I asked Lexus dealer why people liked the white Lexus-es so much. He said they always did. Anyway, this claim is clearly marketing bs.

Simon - August 30, 2012 at 6:22pm

White cars are popular because just about every car looks better in white than it does in any other color. My last 7 cars have been white.

gringo - August 30, 2012 at 6:04pm

This reminds me of religion: when u can't explain something just attribute it to a "god"...

Adcpolo - August 30, 2012 at 6:02pm

I wonder who asked him ..!

Glocknine - August 30, 2012 at 5:57pm

I wonder how many kilos of weed did Sandy McGill smoked lately?!