February 22, 2026
Rogers CEO Says Demand for iPhone 8 is 'Anemic'

Rogers CEO Says Demand for iPhone 8 is 'Anemic'

Posted October 19, 2017 at 5:56pm by
The CEO of Rogers Communications said demand for Apple's new iPhone 8 is 'anemic', during the company's earnings call today, reports CBC.

"What we're seeing is sort of ... anemic appetite for the iPhone 8," Rogers chief executive Joe Natale said.


Additionally, although customers are interested in the premium features of the upcoming iPhone X, Natale warned that the outlook for the device is unclear due to its higher price and potential supply constraints.

"The iPhone 10 price point is about 75 per cent higher than the iPhone 7. So it's a very expensive device," he said. "Inventory is a question mark in terms of what we will get."

While we've been hearing rumors about sever supply constraints for months, a recent report claimed that yield issues have been resolved now and that suppliers should meet Apple's demand for November and December.

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Rogers CEO Says Demand for iPhone 8 is 'Anemic'
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Comments (6)
Comments are closed for this article.
jimmyfalcon
jimmyfalcon - October 22, 2017 at 1:22pm
wait for next year folks. the iPhone x would go down as the overpriced iPhone fail. next year they will "drop the price " as they reorganize phone categories within the company. this will probably be down to the iPhone 8 cost while the bigger one will be this years price.
Ps312
Ps312 - October 20, 2017 at 4:15am
Give it transfusion. How wait they dis , it is the same thing.
matrixmaniac
matrixmaniac - October 20, 2017 at 12:32am
yeah, I would buy one though, if it had a headphone jack and not that super boring iPhone 6 design. iPhone 5/SE design still the best so far :-)
Sabtain Aziz
Sabtain Aziz - October 19, 2017 at 9:44pm
Yeah but I bet these sales are still better than most other manufacturers.
1
Daniels
Daniels - October 19, 2017 at 7:41pm
So $549 + 30% is the price of an Iphone x? Give me 50!!
Evas10n
Evas10n - October 19, 2017 at 6:20pm
I feel that Apple are going to end up leaving the majority behind due to their pricing policy. They will notice this when it's too late.
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