December 8, 2022
87% of U.S. Teens Own an iPhone [Report]

87% of U.S. Teens Own an iPhone [Report]

Posted October 12, 2022 at 2:47pm by iClarified · 2047 views
87% of teens in the United States own an iPhone, according to the latest Fall 2022 Taking Stock With Teens survey from Piper Sandler.

The 44th semi-annual Generation Z survey of 14,500 U.S. teens aims to assess discretionary spending patterns, fashion trends, technology, and brand and media preferences.

Notably, the survey found that 88% of teens expect the iPhone to be their next phone and 31% of teens already own an Apple Watch.

87% of U.S. Teens Own an iPhone [Report]

Check out some highlights of the report...


Demographics & Spending:
● Our 44th semi-annual Taking Stock With Teens survey was conducted between August 12 and September 23
● Regional responses were 41% in the South, 20% in the West, 32% in the Midwest and 7% in the Northeast
● 39% of teens hold a part-time job – steady with last Spring and up from 38% in Fall 2021
● Teen “self-reported” spending was up 3% Y/Y to $2,331, and down 2% vs. last Spring; parent contribution was 61% vs. 60% last Spring
● Females led the increase in teen spending, with all female spend up 10% Y/Y, which was driven by clothing (+10% Y/Y) and footwear (+7% Y/Y)
● For upper income teens, Food was the No. 1 wallet priority for male spending at 23% share, and clothing reached its highest level of female wallet share since 2012 at 30% share
● Teens allocate 7% of their shopping time to secondhand; 47% have purchased secondhand; 58% have sold secondhand
● Shopping channel preferences, among all upper income teens, shifted more toward discount channels (13% share, +483 bps Y/Y) and less toward off-price channels (9% share, -346 bps Y/Y)
● The core beauty wallet (cosmetics, skincare, fragrance) stood at $264/year (+20% Y/Y), led by cosmetics (+28% Y/Y)
● Skincare held the highest priority of beauty spending at $103, followed by cosmetics at $96 and haircare at $91
● Everyday makeup wearers are now at 41% (vs. 33% LY), including 50% of upper-income teens wearing makeup everyday
● Weekly usage of VR devices moved to 14% from 17% last Spring; 26% of teens own a VR device (flat vs. Spring 2022)
● Video games are 12% of teen wallet share (vs. 14% LY), and 30% expect to purchase a NextGen console within 2 years

Brand & Preference Rankings:
● 52% of teens cite Amazon as their No. 1 favorite e-comm site; SHEIN, Nike, Lululemon, and Pacsun took spots No. 2-5
● Nike remains the No. 1 brand for all teens in both apparel (31% share) and footwear (60% share)
● Crocs increased from the No. 6 preferred footwear brand to No. 5 while Hey Dude moved from No. 9 to No .7
● Converse gained 200 bps of share Y/Y, maintaining the No. 2 ranking, and Under Armour dropped out of the top 10
● e.l.f. maintained its position as the No. 1 cosmetics brand, gaining 500 bps of share Y/Y to 16% of female teens
● Bath & Body Works came in as the No. 1 fragrance brand among female teens (38% share) in a new question this survey
● Ulta remained the No. 1 preferred beauty destination at 42% share, and it also held the strongest beauty loyalty membership at 62% of female teens with a membership
● Chick-Fil-A remains the No. 1 restaurant at 18% share (-200 bps Y/Y), followed by Starbucks at 17% (+600 bps Y/Y) and Chipotle at 13% (+300 bps Y/Y)
● Teens plan to eat less plant-based meat; of the 14% of teens that do consume plant-based meat, 23% of teens plan to eat less plant-based meat, up from 17% in Fall 2021
● Teens report highest intentions to eat more or the same amount of Nature Valley (GIS) and Clif (MDLZ); Goldfish (CPB) remained teens most preferred snack brand
● TikTok improved as the favorite social platform (38% share) by 400 bps vs. last Spring, and SNAP was No. 2 at 30% (-100 bps vs. Spring 2022) while Instagram was No. 3 at 20% (-200 bps vs. Spring 2022)
● Teens spend 32% of daily video consumption on Netflix (flat vs. LY) and 29% on YouTube (-200 bps vs. LY)
● Phone is the No. 1 preferred method by teens for customer service interaction; Text/SMS shows the best multi-year gains
● 87% of teens own an iPhone; 88% expect an iPhone to be their next phone; 31% of teens own an Apple Watch

Hit the link below to get the full survey.

Read More


87% of U.S. Teens Own an iPhone [Report]
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments
You must login or register to add a comment...
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
How to Create a Bootable macOS Ventura USB Installer [Video]
How to Fix 'No Matching Host Key Type Found' on Mac
Where to Download macOS Ventura
AppleTV Firmware Download Locations
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS