July 25, 2024
Canva Acquires Serif for Affinity Design Software [Video]

Canva Acquires Serif for Affinity Design Software [Video]

Posted March 26, 2024 at 2:46pm by iClarified
Canva has announced the acquisition of Serif and its Affinity's suite of professional design software.

Today, we're incredibly excited to welcome Affinity to the Canva team as we set our sights on empowering every kind of designer. Trusted by more than three million creative professionals across the globe, Affinity's award-winning suite of professional design software has become a sought-after solution for everything from photo editing to complex graphic and vector design. Together, we're setting our sights on empowering every kind of team and organization to achieve their goals.

Affinity Designer, Affinity Photo, and Affinity Publisher offer cross platform non-subscription alternatives to the dominate Adobe suite of products. It's rumored that Canva may have paid around $1 billion for the company and its 90 person team.

Canva Acquires Serif for Affinity Design Software [Video]

Empowering every kind of designer
The past few years have seen a dramatic increase in the need for effective, efficient, and compelling visual communication. From internal communications teams producing onboarding materials to marketing teams scaling global campaigns, the world of work is becoming an increasingly visual place. As the volume of content and channels increase, designers have become inundated, spending more time editing and less time creating.

While our last decade at Canva has focused heavily on the 99% of knowledge workers without design training, truly empowering the world to design includes empowering professional designers too. By joining forces with Affinity, we're excited to unlock the full spectrum of designers at every level and stage of the design journey.

We share Affinity's belief that professional design software should be intuitive, affordable, fast, and smooth. With Affinity, professional designers have access to everything they need at an affordable price and without the complexity of traditional design tools. Together, we're excited to turn their movement into a revolution.

Take a look at the announcement video below and hit the link for Serif's FAQ on how the sale will affect Affinity users.

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