July 23, 2024
Apple Previews First Retail Store in Malaysia

Apple Previews First Retail Store in Malaysia

Posted June 20, 2024 at 3:10pm by iClarified
Apple has shared a preview of Apple The Exchange TRX, its first retail store location in Malaysia.

Located in the heart of Kuala Lumpur's new Tun Razak Exchange (TRX) central business district, the new store will deliver the magic of Apple in the country like never before. Customers can discover and buy Apple's innovative lineup of products and services, receive exceptional service from knowledgeable team members, and learn how to get the most out of their devices through free Today at Apple sessions.

"We live for moments when we can surprise and delight our customers, and we're excited to do that in Malaysia with the opening of our first store in the country, Apple The Exchange TRX," said Deirdre O'Brien, Apple's senior vice president of Retail. "Being able to support and directly connect with a new community is always a special experience for our retail teams, and we can't wait to welcome customers to this beautiful space designed for discovery, creativity, and shopping for the world's most innovative products.


Apple Previews First Retail Store in Malaysia


Apple The Exchange TRX connects the mall's central atrium to a lush rooftop park that wraps around the store's upper level. Emitting a warm glow at night, the three-dimensional layered roof consists of horizontal glass panels and shading blades to reduce the sun's rays. A central glazed oculus brings daylight into the interior and includes a dynamic artificial-lighting feature.

Inside the store, a sculptural quartz and glass staircase connects the three levels where customers can explore, learn, and shop. The Forum, home to Today at Apple programming, is located on a floating deck that joins up with the mall, while the upper level directly connects with the edge of the park, bringing daylight and greenery into the store through a continuous glass façade.

Apple Previews First Retail Store in Malaysia


Like all Apple facilities, the Apple The Exchange TRX runs on 100 percent renewable energy and is carbon neutral. The store is designed with a refined palette of high-quality materials, including natural stone walls, polished stainless-steel columns, light terrazzo floors, and a timber ceiling.
Visitors are invited to explore the surrounding display tables and avenues, and shop the new iPad Air with M2, the iPhone 15 lineup, and the latest Apple Watch lineup — Apple's first-ever carbon neutral products.

To celebrate the opening, a special Today at Apple series, "Jom Discover," will run from Saturday, June 22, through Saturday, July 6. Bringing together some of Malaysia's most celebrated creators, the sessions will offer a glimpse into the creative process while showcasing Apple's full range of products and services.

Sessions in the "Jom Discover" series include:
● Performance: De Fam
● Workshop: Capture Portraits on iPhone with Jason smashpop
● Spotlight: Video Magic on Mac with Adam Lobo
● Workshop: Turn Ideas Into Action on iPad with Iman Azman
● Spotlight: Live Well with Nana Mohd and Apple Watch

Apple The Exchange TRX opens Saturday, June 22, at 10 a.m. MYT.


Apple Previews First Retail Store in Malaysia

Apple Previews First Retail Store in Malaysia

Apple Previews First Retail Store in Malaysia

Apple Previews First Retail Store in Malaysia

Apple Previews First Retail Store in Malaysia

Apple Previews First Retail Store in Malaysia
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