Apple Talks Privacy in New Interview [Video]

Katie Skinner, Apple's User Privacy Engineering Manager, and Sandy Parakilas, Apple's Privacy Product Marketing Lead, discuss the company's commitment to user privacy in an interview hosted by Andru Edwards at Apple Park.

I went to Apple Park to get the answers to some of the most pressing questions about privacy, security, and how Apple integrates these elements into every product. As Apple often says, privacy is a fundamental human right, and this video will give you an understanding of how that stance impacts you as an everyday user.


A few key highlights include:

1. Privacy as a Fundamental Right: Apple emphasizes that privacy is considered a fundamental human right, a principle rooted in the company's history and reiterated by Steve Jobs. This belief guides Apple's approach to building privacy into all products from the start.
2. Difference Between Privacy and Security: Privacy is about user choices and control over data sharing, while security focuses on protecting users from malicious attacks. Both concepts support each other, with a foundation of security being essential for privacy.
3. On-Device Intelligence and Data Minimization: Apple minimizes data collection and processes data on-device whenever possible, such as with Face ID and Touch ID, which store data only on the device and not on Apple's servers. The semantic index in Apple Intelligence is encrypted and kept on-device, ensuring privacy.
4. App Tracking Transparency and Privacy Nutrition Labels: These features provide users with transparency and control over how their data is used by apps. Users can see how an app uses their data and decide whether to allow tracking.
5. Handling of Sensitive Data: Apple does not store sensitive data like photos after deletion. For instance, in the rare case of database corruption, affected photos are moved to a locked "Recovered Album," allowing users to decide whether to keep or delete them.

Watch the full interview below...