Renault to Launch First iAd in Europe [Video]

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Posted December 1, 2010 at 2:32pm by Shalom Levytam

Renault, an electric carmaker in Europe, is launching the region's first iAd for the 'Twizy', its electric tandem-style city car.

The iAd will begin running on Thursday, December 2.

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Renault Twizy, an all-new 100% electric tandem vehicle with four wheels and a steering wheel, is the focus of the first iAd campaign to be launched in Europe. A revolutionary concept targeting young “early adopter” urbanites, Twizy will be launched one year from now.

By launching Twizy’s mobile marketing with iAd, Renault is acknowledging Apple users as being at the forefront of mobility. Without having to exit the app they’re using, iPhone and iPod touch users can explore -- and explode -- the urban myths about electric vehicles. The iAd has many engaging features including calculating how much a Twizy can charge up while doing activities from getting a haircut to working out, shaking your iPhone or iPod touch to check out various Twizy designs, even pre-reserving a vehicle of your own.

By being the first iAd campaign launch in Europe, Renault is furthering its mobile strategy to develop marketing, communication and service solutions with leading names in their industries.
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Take a look at the ad below...

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Simon Ellis - December 12, 2010 at 6:11pm

Mmm, Renault is a little bit more than just 'an electric car maker in Europe'!! lol

Ian - December 2, 2010 at 2:08pm

Oh Americans... that is like saying "Chrysler, an electric carmaker in America". I've never been to America but I know things like this. This mistake is the result of Americas insular culture, I mean take Iraq and Afghanistan out of the news and you're left with practically zero international news.

Cichicean - December 1, 2010 at 3:21pm

"Renault, an electric carmaker in Europe"... dude, you are ridiculous, Renault is a pretty big car maker in Europe, with tradition in cars industry and F1 racing.

Florentinus - December 1, 2010 at 4:37pm

I must agree with the above comment. Renault is one of the largest car makers in Europe and their (gas-powered) automobiles and trucks are seen everywhere on the continent. Please correct the article to read "Renault, a major European car maker" or you (and by reflection iClarified) will sound insular and uneducated. Respectfully, from Italy

mat - December 2, 2010 at 1:46am

You obviously not aware most Renault cars are designed by Japanese these days. Really nothing major with really few exceptions. Hence article statement not far from truth

iDammit - December 2, 2010 at 3:04am

mat (2010-12-02 01:46:57) You obviously not aware most Renault cars are designed by Japanese these days. Really nothing major with really few exceptions. Hence article statement not far from truth Err no, Renault and Nissan are business partners and I can name some Nissan models that are based on Renaults but not vice versa. Furthermore, "most" Nissan models are designed in house at the Nissan design centre in the UK. So yes, very far from the truth as despite their design origins, Renault is one of the largest car, van and truck manufacturer in Europe if not the world.

whizzkidd - December 2, 2010 at 6:44am

They are also the Owners of Nissan...

mat - December 3, 2010 at 5:47am

This is Nissan that has more manpower, more revenue, more designs, more sales in more countires. Of course everybody would love to own stake in such company and so does Renault. And owninig a stake does not mean to be "Owner" And bottom line : if it cannot drive in USA this is not a car.