Apple to Launch New 'Joint Venture' Retail Service?

Apple's secretive meeting this Sunday for retail store employees may be about a new Joint Venture service, according to BGR.

Apple employees were asked to sign a non-disclosure agreement for the meeting sparking interest in what would be discussed.

BGR has learned that the topic in question is a new, retail-based service being called Joint Venture. First rumored back in March of last year, Joint Venture is an extension of Apple’s current Genius Bar services aimed at small businesses and prosumers. Subscribers of the new service will be able to speak with a store-based Apple technician — lovingly referred to as Geniuses — over the phone for one-on-one consultation and troubleshooting, or they can request an on-site visit.


Currently, Apple Geniuses are only allowed to provide in-person support at Apple retail locations.

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