Another report suggests Apple could launch a Smart TV, possibly by the end of the year, according to AppleInsider.
After attending a China electronics trade show this week Analyst Brian White with Ticonderoga Securities says he picked up "data points" that point toward a "Smart TV" launch by Apple.
"Our research suggests this Smart TV would go well beyond the miniature $99 second-generation Apple TV that the company released last fall and provide a full-blown TV product for consumers," White said.
He notes that while Apple was always projected to eventually build an HDTV, the company is "moving down this pace at a faster pace than the market expected."
"The combination of Apple's powerful ecosystem, industrial design savvy, powerful brand and ability to reinvent product categories could make Apple a powerful force in the TV world over the next few years," he said.
Jefferies analyst Peter Misek recently reported that Apple may be set to launch a web-based video subscription product.
If they do come out with a 'smart TV', they'll have its own 'web app' for itunes built-in and probably call it "Genius TV", so that based on what channels and shows you watch live or stream or rent, they'll recommend other shows or movies you might be interested in and give you push notifications about when suggested shows or movies are coming on.