Samsung Isn't Worried About the Rumored Apple 'iTV'

Samsung isn't worried about the rumored Apple 'iTV', according to AV Product Manager Chris Moseley who spoke with Pocket-Lint at a forum in Prague.

"We've not seen what they've done but what we can say is that they don't have 10,000 people in R&D in the vision category," he said. "They don't have the best scaling engine in the world and they don't have world renowned picture quality that has been awarded more than anyone else."

"TVs are ultimately about picture quality. Ultimately. How smart they are...great, but let's face it that's a secondary consideration. The ultimate is about picture quality and there is no way that anyone, new or old, can come along this year or next year and beat us on picture quality."


"So, from that perspective, it's not a great concern but it remains to be seen what they're going to come out with, if anything."

While picture quality is important to many, user experience is more important to most. In fact, many people don't care at all about quality. It's common to come across individuals who are stretching 4:3 video to fit widescreen televisions and have no idea that anything is wrong with the picture. This belief that the most megapixels, fastest processor, or highest contrast ratio makes your product the best choice is just wrong. If Apple is able to revolutionize the experience of watching television, it won't matter if Samsung has the ultimate picture quality.

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