February 22, 2026
Microsoft Launches Direct Attack at Google With New Ad: 'Googlighting' [Video]

Microsoft Launches Direct Attack at Google With New Ad: 'Googlighting' [Video]

Posted February 21, 2012 at 9:22pm by
Microsoft has launched a direct attack against Google in its new ad entitled, 'Googlighting'.

What happens when the world's largest advertising business tries to sell productivity software on the side? Beware the Googlighting Stranger.


The ad aims to stop businesses from switching to Google Docs and stick with Microsoft Office. Take a look below...


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Comments (8)
Comments are closed for this article.
Mc Cain
Mc Cain - February 24, 2012 at 12:41pm
@Collaboration thanks for the link. CollateBox http://www.collatebox.com/ went through their site and the video they look amazing. But can u share some more info about the product. Well I went through their blogs blog.collatebox.com/ pls share some more info about this one.
Juergen
Juergen - February 23, 2012 at 7:52am
I assume this was an internal team building ad?
Name
Name - February 22, 2012 at 3:09pm
Pathetic... this is how a giant company defends it's value?
Joe Cole
Joe Cole - February 22, 2012 at 8:09am
Gross. Was this ad directed by Steve Ballmer? Bring back Bill Gates.
Beta
Beta - February 22, 2012 at 1:48am
smooth as an elephant stampede... Do I smell panic?
Ab08
Ab08 - February 22, 2012 at 1:04am
Completely fussy ad, no meaning in it.
jackal23
jackal23 - February 21, 2012 at 9:44pm
Also, am I the only one who thinks that the "Googlighting Stranger" is the most likeable character in the ad ? Everyone else is so....microsoft
raviz
raviz - February 22, 2012 at 9:35am
wtf does microsoft and nokia thinks they can still win this .... shame on them
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