Analyst Says Apple Television Not Likely Until 2014, Suggests 'iPay' Platform

J.P. Morgan analyst Mark Moskowitz says it's unlikely that Apple will release a television this year and suggests that the company may release a mobile payment platform dubbed 'iPay', according to an investor note obtained by AppleInsider.

Despite many rumors surrounding an Apple television, the firm's research "does not indicated any looming TV-related product launch."

"We are not sure that the Apple premium could prevail in the TV market, unless there is a radical change of the user interface, integration of the TV programming and data content, and use of gesture or voice control," he said.


Moskowitz thinks that Apple could take a slower approach to the living room and perhaps expand the Apple TV into "more of a set top box module."

"We believe Apple can design a smarter set top box to manage all components behind the end user's TV experience, as well as eliminate the oft-cumbersome user interface provided by the cable and satellite operators," Moskowitz wrote. Such a device is thought to arrive in 2013 at the earliest.

A "full-fledged" TV is speculated to arrive in 2014 at the earliest.

In addition to discussing an Apple Television, Moskowitz said Apple might be developing a mobile payment platform.


"Currently, we do no have any evidence of an "iPay" platform in development, but it is our view that the company's current "Apple Store" app that enables consumers to check themselves out of an Apple Retail Store could be the stepping stone," he said.

Although there would be "hurdles", Moskowitz sees that "the prospects of a pay with your own device model are increasingly likely."

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