9 Ways Apple Could Improve the App Store for Developers

Erica Sadun has posted her '9 Ways Apple Could Improve the App Store', in a blog posting on TUAW.

Through talking with developers, I've assembled a list of items that Apple might yet look into and implement. They range from issues arising from iPad development and deployment, to longer-standing items that would benefit the entire store. Here, then, is a list of nine suggestions for improving the App Store experience for iPhone OS developers.


1. Offer In-App Purchase Promo Codes
2. Offer device-specific iPhone archive files (.ipa files)
3. Create application families and introduce "Complete My App"
4. Offer Paid Upgrades
5. Introduce an unreviewed beta program
6. Provide a public list of known rules and common-sense rejects
7. Offer Project Managers for the "Unannointed"
8. Add video previews as well as screen shots
9. Allow developers to sell their applications -- to other developers

To read a detailed explanation of these points and her reasoning behind them, click the link below.