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Apple has released its 'Introducing the New iPad Air' promo video, highlighting the M4 chip, Liquid Retina display, and Apple Pencil Pro.

Apple is developing in-house visual AI models to power camera-equipped AirPods, smart glasses, and its next generation of wearables.

Apple retail stores are preparing for iPhone-level traffic as a low-cost MacBook and other new products launch this week.

Apple's first touchscreen MacBook Pro arrives in 2026 with OLED and touch support, but Apple won't merge the Mac and iPad.

Apple's official iPhone Crossbody Strap is down to just $23.71 on Amazon, up to 60% off. Compatible with select iPhone 17 cases.

The Connectivity Standards Alliance launches Aliro 1.0, an Apple-backed digital key standard designed to unify access across phones and locks.

Xiaomi launches a €14.9 AirTag rival with Apple Find My support, IP67 rating, built-in loop, and year-long battery life.

Rivian now supports Apple Car Key, letting you unlock and start Gen 2 vehicles with just your iPhone or Apple Watch using the Wallet app.

Apple takes Vision Pro users on a new Elevated immersive flight over the Swiss Alps, featuring 3D views of castle ruins and the Matterhorn.

Apple is testing two new Studio Display models ahead of its March event. Leaked code points to a premium tier featuring upgraded audio and additional ports.

Apple has unveiled 'Star City,' a new space-race thriller expanding the 'For All Mankind' universe. The eight-episode series premieres globally on May 29.

Apple has released tvOS 26.2, allowing you to add profiles for friends and family without needing an Apple Account. Download the update now.

Apple CEO Tim Cook teased a 'big week ahead' starting Monday morning, kicking off a rumored three-day rollout of new Macs, iPads, and the iPhone 17e.

Apple released visionOS 26.3.1 for Vision Pro to fix a screen flickering issue that occurs when watching live sports using MultiView in the Apple TV app.

Apple releases Xcode 26.3 with autonomous AI coding agents, Claude 4.6 and Codex support, updated SDKs, and bug fixes.

Apple has released a new ad titled 'Outrun' that uses a high-stakes monster chase to demonstrate the speed and convenience of Apple Pay.

Apple has reportedly placed display orders for its first foldable iPhone, featuring a nearly invisible 0.15mm crease and a conservative price tag.

Apple's budget MacBook is expected to launch in March, but rising memory and battery costs could push pricing above early $599 rumors.

Apple's budget A18 Pro MacBook could skip True Tone, fast charging, and other features to lower costs, according to claims from a macOS code leak.

Apple will buy 100 million chips from TSMC's Arizona plant and plans to assemble the Mac mini in Texas as part of its U.S. expansion.

Apple shareholders approved executive pay packages and rejected an audit of its China ties, while CEO Tim Cook touted US manufacturing and AI investments.

Apple's first touch-screen MacBook Pro is expected to feature a Dynamic Island and OLED display, with a launch planned for late 2026.

Classified US briefings warned Apple that China could move on Taiwan by 2027, threatening chip supplies and the global economy.

Apple TV will debut the eight-episode thriller 'Unconditional' on May 8, 2026, following its April premiere in Israel.

Watch the official full trailer for season five of For All Mankind. The hit alternate-history space drama returns to Apple TV on Friday, March 27.

Apple grew 6% to 36.9M iPhones in Europe in 2025, reaching a record 27% market share as overall smartphone shipments declined.

Apple Sports adds real-time NCAA tournament brackets, expands support in Latin America and the Caribbean, and introduces a new soccer category.

Apple has seeded the second developer betas of watchOS 26.4, tvOS 26.4, visionOS 26.4, and HomePod Software 26.4. Here's how to download the updates.

Apple has released iOS 26.4 beta 2 and iPadOS 26.4 beta 2 to developers for testing. Here is what's new and how to download the latest software update.

Apple is testing end-to-end encryption for RCS messages between iPhone and Android devices in iOS 26.4 beta 2. Here are the details on the upcoming feature.

Apple has released the second developer beta of macOS Tahoe 26.4 (build 25E5218f). Here is what's new and how to download the latest software for your Mac.

Apple is reportedly building its own visual AI models to power future wearables, including smart glasses and camera-equipped devices.

Apple is reportedly planning a three-day launch March 2-4 with five new products, including a low-cost MacBook and iPhone 17e.

Apple is reportedly testing a deep red iPhone 18 Pro finish, while the foldable iPhone may stick to dark and light neutral colors.

Get Apple Watch Series 11 for $299 in a 25% off sale. The 46mm model is also at a record low of $329.

Apple names Tyler, The Creator as Apple Music Artist of the Year 2025. The rapper logged 4.5 billion minutes of listening time across two hit albums.

Apple details its new 3D printing process for the titanium Apple Watch Ultra 3 and Series 11 cases, using 100% recycled powder to save material.

Apple TV will stream live F1, MLS, and Friday Night Baseball in bars and restaurants nationwide through a new EverPass distribution deal.

Apple has seeded Xcode 26.3 RC 2 to developers, featuring support for Claude 4.6, an upgraded OpenAI Codex integration, and new agentic coding bug fixes.

The 11-inch M4 iPad Pro 2TB with nano-texture glass is now $1,199.99, a 42% discount off its original $2,099 price.

A federal jury has ordered Apple to pay Masimo $634 million after finding the Apple Watch infringed on the company's blood oxygen patents.

Apple TV launches the MLS 2026 season with zero blackouts, a new Walmart Saturday Showdown, and full global coverage in 100+ countries.

Rivian launches a new Apple Watch app with lock, climate, and charging controls, plus passive entry support for Gen 2 vehicles.

Apple TV and IMAX will show five 2026 Formula 1 Grands Prix live in 50+ U.S. theaters, including Miami, Monaco, Silverstone, Monza, and Austin.

Google launches Gemini 3.1 Pro with improved reasoning and benchmark gains, technology expected to support Apple's next-gen Siri overhaul.

Apple's Emergency SOS via satellite launches in Mexico. The feature lets iPhone 14 or later and Apple Watch Ultra 3 users message for help without cell service.

Apple shares the official trailer for 'Imperfect Women,' a new psychological thriller starring Kerry Washington and Elisabeth Moss, premiering March 18.

Apple is reportedly developing smart glasses, a wearable pendant, and camera-equipped AirPods to bring visual intelligence to Siri and the iPhone.