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Apple has posted two new ads for the Apple Watch entitled, 'Go Surf' and 'Go Ride'.

Apple has increased pricing for its iCloud subscription in numerous countries including the UK, Denmark, Norway, Sweden, and more.

The Apple TV 4K with the newly redesigned Siri Remote is on sale for $159.99 today.

Apple has released watchOS 3.1.1 for Apple Watch.

Apple will reportedly use a 'Metallic Glass' material for the hinge of a new foldable iPhone.

Apple will soon start switching out the iPhone X devices used by store employees to process transactions for newer iPhone 14 devices.

Apple's music streaming service will push paid subscriptions through free trials, a soundcloud-like sharing system, and a revamped iTunes Radio service

Apple is reportedly planning to launch its rumored Apple Glasses in 2022 at the earliest.

Apple CEO Tim Cook will take a major pay cut in 2023, according to the company's 2023 Proxy Statement filed with the SEC today.

Apple has released Apple TV Software Update 6.2 for the Apple TV bringing stability and performance improvements

Apple has partnered with Kim Kardashian on new 'Beats Studio Pro x Kim' wireless noise cancelling headphones.

Apple has announced the launch of Oprah's Book Club on Apple Books.

A Comscore study commissioned by Facebook found that preinstalled apps from Apple and Google dominate usage.

Apple has award $10 million from its Advanced Manufacturing Fund to COPAN Diagnostics, a company that supplies sample collection kits for COVID-19 testing.

Apple has seeded tvOS 16.3 beta 2 to developers for testing.

Apple has seeded watchOS 9.3 beta 2 to developers for testing.

Apple has sent an email to customers who pre-ordered the Apple Watch inviting them to schedule an online Personal Setup video session.

Apple has released macOS Sonoma 14 beta 2 to developers for testing.

Apple has officially released iOS 13 for the iPhone.

Apple has officially released iOS 15.6 and iPadOS 15.6 to all users.

Apple has released tvOS 12.1.2 for the Apple TV.

Apple's self-driving car unit is now being overseen by AI executive John Giannandrea, according to a new report.

Apple is reportedly developing a self-driving shuttle service called PAIL which will take employees between its various Silicon Valley offices.

Apple has introduced a new Today tab ad format that will be prominently featured on the front page of the App Store.

The new more affordable Apple Pencil with USB-C is now on sale.

Apple has posted a new Phone, Siri, Maps, and Music guided tour videos for the Apple Watch.

Apple has released new updated beta firmware for AirPods Pro 2 with new features that will debut alongside iOS 18.

Apple has announced earnings for its fiscal 2020 second quarter ended March 28, 2020.

A new leak claims Apple is working on an iPad Pro with ultra-thin bezels and no visible sensors, hinting at under-display Face ID or a clever redesign.

Apple has released an update to its Apple Store app that brings improved product search capabilities.

Apple has seeded iOS 15.6 RC 2 and iPadOS 15.6 RC 2 to developers for testing.

Apple has taken down the Apple Store ahead of its special event later today.

Apple purportedly presented schematics for an EV and air conditioning parts to Japanese auto parts maker Sanden in January 2020.

Apple has confirmed that like the 13-inch M2 MacBook Pro, the base model M2 MacBook Air has a slower SSD.

Apple and Major League Baseball (MLB) today announced the August 2022 'Friday Night Baseball' schedule.

Apple has released official Sketch and Figma design kits for macOS Sonoma.

Nomad has launched new silver and space gray aluminum watch bands for the Apple Watch.

The Italian Antitrust Authority has fined Apple $12 million for making misleading claims about iPhone water resistance.

Apple is now selling a refurbished version of the fourth generation Apple TV for $129 (32gb) and $169 (64gb) through their online store.

Check out this teardown of Apple's new 70W GaN USB-C power adapter.

Apple has released Safari Technology Preview 172 for download.

Apple has seeded iOS 15.6 RC and iPadOS 15.6 RC to developers for testing.

This guide will not only walk you through how to turn off Find My iPhone, but will also dive into how it works, its advantages and disadvantages, and the contexts in which you might want to disable it.

Apple has released a firmware update for its AirPods Max over-ear wireless headphones.

This handy mockup lets you visualize what the bands from the Stainless Steel Apple Watch collection would like on the aluminum Apple Watch Sport.

Apple Fitness+ has announced new Collections and Time to Run features set to launch on January 10.

Google pays Apple 36% of the revenue it earns through search advertising in the Safari web browser.

The Apple Card is 90% titanium and 10% aluminum, according to electron microscope analysis.