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Following the launch of pre-orders for the iPhone X this morning, Apple has issued a statement declaring customer demand 'off the charts'.

Apple has released two short ads that tout Face ID's ability to work at night and as your look changes.

Sega is now offering Sonic the Hedgehog 2 Classic for iPhone, iPad, iPod touch, and Apple TV as a free download via the App Store.

Check out this close up video clip of Apple's self-driving car setup.

Apple has hired former Channel 4 chief creative officer Jay Hunt.

Check out this new concept that imagines all of Apple's devices with the iPhone X notch including the MacBook, iMac, iPad, and Apple Watch.

Apple is interested in expanding its semiconductor capabilities to build core processors for the MacBook, modem chips for the iPhone, and a chip that integrates touch, fingerprint, and display driver functions.

Apple has seeded watchOS 4.2 beta 3 to developers for testing.

Apple has seeded tvOS 11.2 beta 2 to developers for testing.

Singer Sam Smith has announced a new short film coming exclusively to Apple Music entitled, 'On The Record'.

Apple has seeded tvOS 11.1 beta 3 and watchOS 4.1 beta 3 to developers for testing.

Apple has reached a new deal with Warner Music Group, its first agreement with a major label since launching Apple Music.

Apple has announced that a software update will fix an issue that causes the iPhone X to briefly become unresponsive when moved to a cold environment.

Apple has released watchOS 4 for the Apple Watch bringing a proactive Siri watch face, Activity coaching, and a new Music experience.

Apple has just released iOS 11.2 beta for iPhone X.

Apple has posted a new holiday ad entitled, 'Sway'.

Apple CEO Tim Cook has written an email to employees addressing the effects of Hurricane Harvey.

Apple has updated its Clips app with a redesigned interface, support for the iPhone X, Selfie Scenes, and more.

Apple is reportedly developing a self-driving shuttle service called PAIL which will take employees between its various Silicon Valley offices.

Apple has seeded watchOS 4.1 beta 4 to developers for testing.

Apple today unveiled iOS 11, a major update that brings hundreds of new features to its mobile operating system for iPhone, iPad, and iPod touch.

Apple is reportedly working on a redesigned iPad with slimmer bezels, no Home button, and Face ID for release in 2018.

Apple has updated its Workflow app with new capabilities and support for the iPhone X and iOS 11.

Apple has released macOS High Sierra 10.13.1 beta 5 to developers for testing.

Apple has posted a trailer for 'Danny Brown: Live at the Majestic' a new concert documentary exclusive to Apple Music.

Apple has issued a statement declaring that a recent report from Bloomberg alleging the company reduced its FaceID accuracy to speed up iPhone X production is 'completely false'.

Apple has reportedly acquired InVisage, a company that makes image sensors for cameras.

The High Court has given Apple's planned $1 billion data center in Ireland a green light.

Apple has issued a statement in response to an open letter from advertisers angry about the new Intelligent Tracking Prevention feature in Safari.

Nike has announced that a Midnight Fog Edition of the Apple Watch Nike+ with cellular will launch tomorrow.

Apple has released Xcode 9.1 bringing several improvements including better support for the iPhone X.

Apple has posted two new Portrait Lighting tutorial videos.

Apple has released iOS 11.2 beta to developers for testing.

Apple has seeded tvOS 11.2 beta and watchOS 4.2 beta to developers for testing.

Apple has seeded iOS 11.2 beta firmware for the HomePod.

Apple has released iOS 11.1 beta 5 to developers for testing. The build number is 15B93.

Apple has released macOS 10.13.1 beta 4 to developers for testing.

Sixty-four percent of Americans now own an Apple product, according to a recent survey.

Apple has reportedly reached a deal with Steven Spielberg's Amblin Television and Comcast's NBCUniversal television production unit to make new episodes of 'Amazing Stories', a science fiction and horror anthology series that ran in the 1980s.

Apple has released iOS 11.1 beta 3 to developers for testing.

Apple has posted a new ad for the iPad Pro entitled, 'What's a Computer'.

Apple is warning users to expect slight shifts in color and hue as well as burn-in with the new OLED display on the iPhone X.

Apple has seeded watchOS 4.1 beta 2 to developers for testing. It features Apple Music streaming and a new Radio app.

Apple showed off its upcoming Final Cut Pro 10.4 update at the FCPX Creative Summit.

Apple CEO Tim Cook was at the Palo Alto Apple Store to open its doors to the first customers waiting in line for an iPhone X.

Apple has released a carrier settings update that enables LTE Band 8 on the iPhone for improved connections to AT&T cellular towers and Google Loon Balloons in Puerto Rico.

IHS Markit engineers have completed their preliminary teardown of the iPhone X estimating that the 64GB version carries a bill of materials (BOM) of $370.25.

Apple has officially launched pre-orders for the new iPhone X.