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Apple's homegrown commercials aren't performing as well as ads made by its longtime agency TBWA\Media Arts Labs.

Apple has stopped signing iOS 12.1.3 which means that it is no longer possible to downgrade or restore to that firmware version.

Apple may release a new iPod touch tomorrow.

Apple Pay has launched in the United Kingdom, allowing iPhone and Apple Watch users to pay for goods at over 250,000 shops.

Apple has brought two-factor authentication to iCloud.com after it rolled out the service to Apple IDs

Apple has announced that it will release an update to iWork for iOS next week.

Apple has seeded watchOS 5.2 beta 6 and tvOS 12.2 beta 6 to developers for testing.

Apple has joined the anti-piracy Alliance for Creativity and Entertainment (ACE).

Apple is making episodes of its 'Carpool Karaoke: The Series' show available to stream for free via the TV app.

Apple has posted a trailer for the upcoming docuseries 'Watch the Sound With Mark Ronson'.

Apple has released Xcode 9.3.1 on the Mac App Store.

Apple has posted a teaser trailer for its upcoming documentary 'Bruce Springsteen's Letter to You'.

Apple's newly announced iPad 8 is on sale for $299 today!

Apple has posted the official trailer for the second season of Ted Lasso.

Bryan Jones, a retinal neuroscientist and photographer, has posted photos of the Apple Watch display under a microscope.

Sales of the Apple Watch have reportedly dropped by 90% since opening week, according to market data from Slice Intelligence.

Apple has released macOS High Sierra 10.13.5 beta 4 to developers for testing.

Apple is purportedly planning to release both a new 10.2-inch iPad 7 and a new 10.5-inch iPad.

The (Product) RED Apple Watch Series 6 is on sale for $120 off today.

Apple is reportedly enlisting professional athletes to test the fitness capabilities of its upcoming iWatch in intense training environments.

After losing its appeal in Italy, Apple has posted a chart comparing the EU Statutory Warranty, the Apple One-Year Limited Warranty and the AppleCare Protection Plan.

Apple is reportedly in talks to acquire Tidal, the subscription music streaming service owned by Jay-Z.

Warren Buffett has revealed that Berkshire Hathaway bought 75 million shares of Apple in the first quarter of 2018.

Apple's App Store generated nearly twice the revenue of the Google Play Store in the third quarter of 2020, according to a new report.

Apple is offering Procreate Pocket as a free download via the Apple Store app.

Apple has seeded watchOS 5.2 beta 5 and tvOS 12.2 beta 5 to developers for testing.

Parallels Desktop 26 launches with support for macOS Tahoe 26 and Windows 11 25H2, plus design updates, storage improvements, and IT admin tools.

A new rumor claims the AirPods Pro 3 will get a redesigned charging case with touch controls and no physical pairing button.

Apple has released Safari Technology Preview 126 which includes many of the new features coming in Safari 15.

Apple has released macOS High Sierra 10.13.5 beta 3 to developers for testing.

Apple Senior Director of Apple Music, Ian Rogers, has announced that iOS 8.4 will be released on Tuesday, June 30th at 8am PT.

The popular Halide camera app for iPhone has been updated with an Apple Watch companion app, a self-timer, redesigner reviewer, and more.

In order to make improvements to its artificial intelligence services, Apple will start collecting data in iOS 10; however, it won't do so without your opt-in consent.

Apple held a town hall session on Thursday to inform tech staff that major changes are coming to AppleCare and AppleCare+.

Apple has released iOS 14.2 beta 2 and iPadOS 14.2 beta 2 to developers for testing.

Apple has posted the official trailer for the second season of 'Truth Be Told'.

Apple has released its 2019 Supplier Responsibility Report detailing the results of its efforts to ensure suppliers meet the company's standards.

Apple has posted the official trailer for season two of Central Park.

Apple has opened up registration for Apple Camp 2016, its free three-day program for kids ages 8 to 12.

iPhones with aftermarket batteries installed by third-party repair shops are now eligible for service at Apple Stores and Apple Authorized Service Providers.

Apple Store in the United States will soon offer prepaid and month-to-month iPhone plans in an effort to boost sales in their own retail stores.

Apple has announced that season two of 'The Morning Show' will premiere on September 17, 2021.

Apple has released iOS 12.5.4 for older iPhone, iPad, and iPod touch devices.

Apple's iPhone XR was the best selling smartphone globally in Q3 2019, capturing 3% of the total market.

Apple has seeded watchOS 5.2 beta 4 and tvOS 12.2 beta 4 to developers for testing.

See the best AirPods deals for Black Friday 2025, including record-low prices on AirPods Pro 3, AirPods 4, AirPods Max, and more.

Apple's newly announced iPad 8 is on sale for $299 today.

A new Russian regulatory filing in the Eurasian Economic Commission database reveals that Apple plans to launch five new Macs models, four new iPads models, and a new Magic Keyboard.