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Tim Cook is pushing for a greater number of iPhone sales at Apple Retail Stores

Apple today finally revealed its pricing on the Apple Watch Edition models and as some predicted, the gold model with modern buckle band costs an astonishing $17,000.

Apple is planning to build a 137 acre solar array that will power its Reno data center

Apple has added 20 new Flyover location to Apple Maps covering various countries including the U.S., Spain, Italy, Ireland, Australia, France, Mexico, Portugal, South Africa, and New Zealand.

Apple has updated Logic Pro with several new features including an additional level of hierarchy for Track Stacks, a new Gain Tool, the ability to record MIDI plugins, and more.

Apple has reportedly signed a deal with TSMC to manufacture some chips for its mobile devices starting in 2014.

Apple will replace AT&T in the Dow Jones Industrial Average, according to S&P Dow Jones Indices, the unit of McGraw Hill Financial that owns the Dow.

Apple is reportedly planning to launch its AirPower wireless charging pad by the end of March.

Apple today launched its online store in Russia providing direct sales to customers for the first time.

Apple's fast wireless charging ecosystem is set to expand with the new Qi2 25W standard. Learn what the WPC's update means for future iPhone accessories.

Apple is reportedly planning to launch a 13-inch entry-level MacBook at the end of the second quarter.

Apple has started putting up banners at the Yerba Buena Center for the Arts ahead of its March 9th 'Spring Forward' media event.

Apple has seeded watchOS 7.1 beta 2 to developers for testing.

Apple has seeded tvOS 14.2 beta 2 to developers for testing.

Apple has announced new App Store marketing tools available to developers that include embeddable app icons, badges, and QR codes.

Apple is constructing a white structure behind the Yerba Buena Center for the Arts, the location of its 'Spring Forward' media event on March 9th.

Apple has started exporting made-in-India iPhones to Europe.

An Apple Store 'Genius' accidentally gave a customer a hard drive full of internal Apple documents.

iHeartRadio has announced the launch of a new standalone Apple Watch app.

Check out this unboxing video of the new ceramic Apple Watch Edition smartwatch.

The Department of Justice e-book price fixing case against Apple wrapped up today with closing arguments from both sides.

The latest generation Apple 9.7-inch iPad is on sale for up to $100 off today on Amazon.com.

Apple has registered five new iPad models with the Eurasian Economic Commission (EEC).

Epic Games has announced a #FreeFortnite Cup that will take place on August 23.

Check out this video of the Apple Watch Series 2 ejecting water from its speaker in slow motion.

Check out this teardown of Apple's new AirPods 3 wireless earbuds.

Apple has launched its 2019 Back to School promotion offering a free pair of Beats headphones (including the Beats Studio3) with a qualifying purchase of a Mac or iPad.

Apple has released an update to its Apple Music app for Android with significant stability and music video improvements.

Apple has expanded Mac OS X Maverick testing to retail employees and iOS 7 testing to local Cupertino residents

Rosenblatt Securities downgraded Apple's stock (AAPL) to 'sell' from 'neutral' today.

Apple is in talks with Samsung and other South Korean suppliers to use two stack tandem OLED panels for future generation iPads and MacBooks.

Apple debuts an original nine-part true crime podcast today, entitled 'Hooked'.

A leaked photo purportedly reveals the names of Apple's upcoming iPhone 12 models.

Asymco analyst Horace Dediu attempts to calculate what's an Apple user is worth using data provided by the company.

Apple has released macOS Catalina 10.15.7 which brings several bug fixes and improvements to its desktop operating system.

Apple will start releasing public betas of iOS beginning with iOS 8.3 and eventually iOS 9, according to a new report.

SELF Magazine has announced that the cover of its March issue will feature Candice Swanepoel wearing an Apple Watch.

A123 Systems has filed a lawsuit against Apple claiming that it poached workers to develop its own 'large scale battery division', furthering rumors that the company is building an electric car.

The Apple Watch outsold all other smartwatches combined last year.

Apple's first device with a mini-LED display will be a new iPad Pro coming in the fourth quarter of this year.

Apple has released a minor firmware update for the Apple TV

Apple has seeded the second public beta of macOS Catalina and tvOS 13 to testers.

Apple is planning to switch from the often criticized butterfly keyboard design to a new scissor switch keyboard starting with the release of a refreshed MacBook Air later this year.

Apple's new MacBook Air and MacBook Pro will reportedly feature an integrated Touch ID fingerprint scanner.

Apple's computers have once again topped the American Customer Satisfaction Index; however, Samsung is just now just one point behind.

Apple has posted its Transparency Report for the second half of 2018 revealing government app takedown requests for the first time.

Check out these images that reveal why Apple recently instituted a recall on select older generation 15-inch MacBook Pros.

The popular Sketch vector graphics editing app has announced the integration of Apple's official iOS UI Kit.