Apple is now accepting pre-orders for iPhone 18 Pro and iPhone 18 Pro Max, with the first deliveries and in-store availability set for Friday, September 18.
Ordering opened at 5 a.m. Pacific / 8 a.m. Eastern on Saturday, September 12, in more than 65 countries and regions, including the U.S., Canada, the UK, and Australia. Customers can place an order through the Apple Store online or the Apple Store app. Check the delivery or pickup estimate at checkout for the configuration you want.
U.S. pricing starts at $1,199 for iPhone 18 Pro and $1,299 for iPhone 18 Pro Max, both with 256GB of storage. The two models also offer 512GB, 1TB, and 2TB configurations, with black, silver, glacier, and burgundy finishes available across the lineup.
Apple is offering trade-in credit and carrier promotions for eligible buyers. Trade-in values depend on the device and its condition, while carrier offers have their own plan and eligibility requirements. The available options are shown during checkout.
The launch expands to another 20 countries and regions on September 25. Apple's other new devices have separate pre-order and release dates, with iPhone Duo following in October.