Apple to Launch New 'iTunes Replay' Service?

Apple is about to launch a full-fledged re-downloading and possibly streaming service name iTunes Replay, according to AppAdvice.

In a nutshell, iTunes Replay is an extension to what Apple is already doing with iCloud and free re-downloads of previously purchased music. As Apple secures the remaining rights, TV Shows as well as Movies in iTunes will be given little arrow indicating whether they're "iTunes Replay eligible", that is, available to be downloaded subsequent times. Note that some content will unfortunately only be available to download five times and we don't know how streaming will count towards that limit.


AppAdvice reports that the new service will work for purchases dating back to January 1st, 2009. The name 'iTunes Replay' is being used internally but will likely be kept for public launch. Apple may also include the ability to re-download music as part of iTunes Replay, separating it from iCloud.