Financial Times Says Its New Web App is More Popular Than Its iOS App Was

The Financial Times says it has more than 700,000 people using its new web app making it more popular than the old iOS app.

The paper ditched its iOS app in June due to newly introduced App Store rules which would have forced them to give Apple 30% of all subscriptions sold.


FT.com Managing Director Rob Grimshaw told Reuters that "people who are using the app are spending much more time with the content. They are consuming about three times as many pages through the app as they are through the desktop in an average visit."

The web app now accounts for 15 percent of FT.com subscriptions and 20 percent of total FT.com page views from mobile users. Grimshaw says, "The world outside the App Store is not cold and desperate. Discovery is no problem at all."

[via Irene]