September 30, 2022
Apple Increases iPhone 12 Pro Orders, Decreases iPhone 12 Mini Orders [Report]

Apple Increases iPhone 12 Pro Orders, Decreases iPhone 12 Mini Orders [Report]

Posted January 20, 2021 at 8:23pm by iClarified · 4450 views
Apple has increased its iPhone 12 Pro production orders by 2 million units for the March quarter offsetting a 2 million unit decrease in iPhone 12 mini orders, according to Morgan Stanley analyst Katy Huberty.

We continue to believe that the iPhone will outperform expectations in the December quarter, as the mix shift to higher-end iPhone 12 models is a tailwind to ASPs and revenue growth. iPhone 12 Pro lead times remain extended far beyond any model launched in the past 4 years at 10 days. Lead times decreased from 22 days ~2 weeks ago as Apple ramps iPhone 12 production signaled by our iPhone supply chain team, led by Sharon Shih, recently raising March quarter iPhone 12 Pro builds by 2M units (which offset a 2M build reduction for the iPhone 12 mini)

Huberty also notes that in China low-end iPhone 12 models are performing better than in the USA with iPhone shippings growing 47% YoY last quarter. The iPhone reached a high of 20.3% market share in China in December, an 18 month high. The new iPhone 12 has the most iPhone installed base share of any iPhone launched in China over the past four years.

Notably, Apple's Taiwan supply chain is reporting its third consecutive month of accelerating revenue growth year over year and third consecutive month of stronger than seasonal growth.

More details in the full report linked below...

[via Philip Elmer-DeWitt]

Apple Increases iPhone 12 Pro Orders, Decreases iPhone 12 Mini Orders [Report]
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