Meet the New Alexa [Video]

Amazon has shared a video showcasing Alexa+, a new version of its voice assistant.

The updated Alexa appears poised to launch before the new Siri. Apple was expected to debut its long-awaited Siri update in the iOS 18.4 beta; however, it has been delayed to iOS 18.5.


Today, we're excited to introduce Alexa+, our next-generation assistant powered by generative AI. Alexa+ is more conversational, smarter, personalized—and she helps you get things done. She keeps you entertained, helps you learn, keeps you organized, summarizes complex topics, and can converse about virtually anything. Alexa+ can manage and protect your home, make reservations, and help you track, discover, and enjoy new artists. She can also help you search, find or buy virtually any item online, and make useful suggestions based on your interests. Alexa+ does all this and more—all you have to do is ask.

Alexa+ will cost $19.99 per month but is free for Prime members. It begins launching in the U.S. in the coming weeks, starting with households owning Echo Show 8, 10, 15, or 21 devices. Customers without these can purchase one now for early access.

● Echo Show 8: $149.99
● Echo Show 10: $249.99
● Echo Show 15: $299.99
● Echo Show 21: $399.99

More details on Alexa+ can be found here.


Take a look at the video below...