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Angela Ahrendts has begun preparing employees for the in-store launch of the Apple Watch via an internal employee video.

Apple is planning its first major redesign to the iMac since 2012, coinciding with the shift from Intel processors to its own Apple Silicon.

The Apple TV HD with new Siri Remote is on sale today for $129.98.

Apple has launched a line of Beats branded MagSafe cases for iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max.

Apple's new 11-inch and 12.9-inch iPad Pros are on sale for up to $150 off heading into the Black Friday weekend.

Apple is working on adopting faster and smaller circuit boards for the MacBook and Apple Watch

Apple held talks with EV startup Canoo last year but ultimately those talks fell apart, according to a new report.

This guide will not only walk you through how to turn off Find My iPhone, but will also dive into how it works, its advantages and disadvantages, and the contexts in which you might want to disable it.

Apple has seeded the first release candidate of watchOS 11 to developers for testing.

Apple has decided to put a 'big focus on quality' with its iOS 9 and OS X 10.11 updates, according to sources familiar with the company's plans.

The Electronic Frontier Foundation slammed Apple's announcement that it will scan user's photos and messages as a shocking about-face for users who have relied on the company's leadership in privacy and security.

Next year could be a big one for Apple with the company reportedly planning to release an AR headset, ARM-based Macs, an Apple Watch with sleep tracking, and a major update to the iPhone.

TomTom has announced that it has extended its agreement with Apple to provide data for Apple Maps

Apple is celebrating 20 years of Shazam with a playlist featuring the most Shazamed song each year.

A new report claims that Apple will introduce a new 512GB storage tier and support for the Apple Pencil when it debuts new iPhones next month.

Apple has released macOS Monterey 12.3 beta 3 to developers for testing.

Apple has shared a new Star Wars themed ad for the iPhone 15, entitled 'Find Your Friends'.

Apple has released macOS Ventura 13.5 Release Candidate to developers for testing.

Apple is still working to bring reverse wireless charging capabilities to the iPhone despite the feature not debuting on the iPhone 14.

App Santa is back with savings of up to 80% on award-winning apps from independent developers through December 26th.

Spotify rolls out global lyric translations, offline lyrics for Premium users, and new Now Playing previews that surface song text front and center.

Apple's music streaming service will push paid subscriptions through free trials, a soundcloud-like sharing system, and a revamped iTunes Radio service

Apple has posted a new ad in the 'Just text them the money' series for Apple Pay Cash.

Apple's new 15-inch M2 MacBook Air is back on sale for $250 off today!

Apple has landed 'Murderbot,' an expansive sci-fi series from Chris and Paul Weitz that will star Alexander Skarsgård in the lead role.

Apple has reduced the price of MLS Season Pass for the remainder of the 2024 season.

A new leak claims Apple is working on an iPad Pro with ultra-thin bezels and no visible sensors, hinting at under-display Face ID or a clever redesign.

Apple has posted two new videos showing how to turn on fall detection and heart health notifications on the Apple Watch Series 4.

Apple has updated Shazam with the ability to add playlists straight to your Apple Music or Spotify streaming library.

Apple has released macOS Monterey 12.3 beta 2 to developers for testing.

Apple has seeded the first beta of tvOS 17.3 to developers for testing.

Apple shared a first look at 'Palm Royale' today, its upcoming Palm Beach-set series that stars Kristen Wiig and a renowned ensemble cast.

Apple is planning to attend National Association of Broadcasters Show for the first time in over ten years.

Apple has announced the launch of HomePod and HomePod mini in Malaysia and Thailand.

New footage out of China shows that Foxconn's industrial park in Nanning has been largely abandoned as Apple shifts production out of the country.

Apple has revealed a first look at 'The Changeling,' an upcoming eight-part drama series starring and executive produced by LaKeith Stanfield.

Conflicting rumors have surfaced this week regarding Apple's plans for a future foldable device.

Apple has revealed plans to launch new Powerbeats Pro 2 wireless earphones in 2025.

Parallels has announced the release of Parallels Desktop 18 for Mac, bringing support for the latest Apple hardware.

Apple has released iTunes 12.2 bringing support for Apple Music.

Apple has posted a video highlighting new Apple Arcade releases.

Amazon is discounting Apple's AirPods 3 to $139.99 for Prime Day.

Apple has released a new build of macOS Sonoma 14 beta 3 to developers for testing.

Apple is reportedly developing a self-driving shuttle service called PAIL which will take employees between its various Silicon Valley offices.

A leaked internal Apple document allegedly confirms that Wi-Fi 6E will be exclusive to the iPhone 15 Pro and iPhone 15 Pro Max.

The Apple Watch is being credited with saving a man's life after a bad fall in freezing temperatures.

Apple is reportedly planning to launch its rumored Apple Glasses in 2022 at the earliest.

Apple has posted three new 'Close Your Rings' ads for the Apple Watch.