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Viacom Says $.99 Rentals Are Too Cheap, CBS Will Wait and See

Viacom Says $.99 Rentals Are Too Cheap, CBS Will Wait and See

Posted September 24, 2010 at 5:05pm by iClarified · 6259 views
Viacom says that $.99 rentals via the Apple TV is too cheap and CBS says that it will wait and see, according to a WSJ report.

"The 99-cent rental is not a good price point," said Viacom Inc. Chief Executive Philippe Dauman at a conference hosted by Goldman Sachs. "It doesn't work for us."

"We value our content a lot," Dauman said. "We don't think Apple has it quite right yet."

CBS on the other hand took a different approach. "What we said to them—and the Apple guys are terrific and obviously the application is terrific—is let us see what happens," CBS Chief Executive Les Moonves. "There are two networks in and two networks not in. Let's see what happens and maybe we'll talk again in January, maybe we'll talk again next year."

The new AppleTV was expected to ship late this month; however, recent news suggests that it may have been delayed.

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Viacom Says $.99 Rentals Are Too Cheap, CBS Will Wait and See

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bob53366 - September 25, 2010 at 8:21pm
HAHA!!! Why collect 99 cents Guys you content is already available for free!!! Sell you sock in these companies they are all going down!
Lvarano - September 24, 2010 at 10:06pm
Wait and see? Once the other networks start rolling in the cash, charge CBS content 0.59 cents for not joining earlier.
gb - September 24, 2010 at 5:44pm
too ≠ to Cmon man, those are grade 3 mistakes! Its the title for crying out loud
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