"The 99-cent rental is not a good price point," said Viacom Inc. Chief Executive Philippe Dauman at a conference hosted by Goldman Sachs. "It doesn't work for us."
"We value our content a lot," Dauman said. "We don't think Apple has it quite right yet."
CBS on the other hand took a different approach. "What we said to themand the Apple guys are terrific and obviously the application is terrificis let us see what happens," CBS Chief Executive Les Moonves. "There are two networks in and two networks not in. Let's see what happens and maybe we'll talk again in January, maybe we'll talk again next year."
The new AppleTV was expected to ship late this month; however, recent news suggests that it may have been delayed.