Viacom Says $.99 Rentals Are Too Cheap, CBS Will Wait and See

Viacom says that $.99 rentals via the Apple TV is too cheap and CBS says that it will wait and see, according to a WSJ report.

"The 99-cent rental is not a good price point," said Viacom Inc. Chief Executive Philippe Dauman at a conference hosted by Goldman Sachs. "It doesn't work for us."

"We value our content a lot," Dauman said. "We don't think Apple has it quite right yet."


CBS on the other hand took a different approach. "What we said to them—and the Apple guys are terrific and obviously the application is terrific—is let us see what happens," CBS Chief Executive Les Moonves. "There are two networks in and two networks not in. Let's see what happens and maybe we'll talk again in January, maybe we'll talk again next year."

The new AppleTV was expected to ship late this month; however, recent news suggests that it may have been delayed.

Read More