Starwood Hotels Makes Your iPhone Your Hotel Room Key [Video]

Starwood Hotels Makes Your iPhone Your Hotel Room Key [Video]

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Starwood Hotels has announced that guests arriving at the Aloft Hotel in Manhattan or Silicon Valley will soon be able to walk past check-in and enter their rooms using their iPhone as a room key.

SPG will roll out a revolutionary new program that puts the power of your room key on your mobile device. Soon Starwood Preferred Guest members can open their hotel room from their SPG App — no extra baggage. Consider this one more key to a better stay.

The WSJ reports that guests will receive a message on the Starwood app that contains a virtual key which will unlock their hotel room door with a tap or twist of their phone via Bluetooth. iPhone 4S or newer devices and smartphones running Android 4.3 or newer are compatible.

"We believe this will become the new standard for how people will want to enter a hotel," says Frits van Paasschen, Starwood's CEO. "It may be a novelty at first, but we think it will become table stakes for managing a hotel."

Take a look at the video below for more details...

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Russell - February 1, 2014 at 7:26am
"The boutique hotel brand from Starwood Hotels & Resorts Worldwide Inc. plans to offer this feature at two hotels, in the Harlem neighborhood and in Cupertino, Calif., before the end of the quarter."

Interesting, 2 hotels at the opposite ends of the social class.
Fukjohn Rah - January 27, 2014 at 10:59pm
Security to the max in and out.
Russell - February 1, 2014 at 7:28am
Credit card fraud to the max.

You never have to go to the front desk to confirm who you are.