Apple's Final Cut Suite to Get Mainstream Makeover?

Apple is giving its Final Cut Studio suite of video production apps a makeover to target mainstream customers rather than high end professionals, according to AppleInsider.

According to a person with knowledge of Apple's internal Pro Apps plans, the company has shuffled around management within the Final Cut team in order to retarget its efforts to more closely match the needs of the majority of its customers. Apple's Mac customer base has steadily shifted from desktop models to notebooks, while also broadening out from a high end creative niche to a wider installed base that includes more prosumer and advanced home users.

Recently a Mac Soda reader, concerned about the future of Final Cut Pro, emailed Steve Jobs and got back a longer than normal reply.


Steve, Getting worried about Apple's interest in Final Cut. Last updates were not stellar. I heard a bunch of engineers were dropped too - give us a sign you still care about Pro Video, not just the iPad. Thanks, Alex.

We certainly do. Folks who left were in support, not engineering. Next release will be awesome.

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