Apple Highlights Powerbeats Fit in New Ad Featuring Trainer Kirsty Godso [Video]

Apple has shared a new ad for the Powerbeats Fit featuring Nike Master Trainer Kirsty Godso. The spot highlights the stability of the wireless earbuds during high-intensity training sessions.



The video follows Godso through a rigorous workout, underlining her philosophy of showing up and staying consistent. It showcases the secure-fit wingtips of the Powerbeats Fit, which are designed to tuck into the ear and stay locked in place during vigorous movement.


Released last October, the Powerbeats Fit run on Apple's H1 chip and feature Active Noise Cancelling alongside Transparency mode. They support Personalized Spatial Audio with dynamic head tracking and carry an IPX4 rating for sweat and water resistance. Battery life is rated at up to 7 hours of listening time, or up to 30 hours when using the charging case.

The campaign follows a similar spot released last month starring Travis Scott, which positioned the earbuds as a tool for long-term ambition.

The Powerbeats Fit in Spark Orange are currently on sale for $177.99, an 11 percent discount from the regular retail price of $199.99. Other colors, including Gravel Gray, Jet Black, and Power Pink, are available at the standard price. You can track price history and set alerts using the iClarified Beats Price Tracker.

Take a look at the video below...