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Apple has posted a new 'Vertical Cinema' short film that was been Shot on iPhone by Academy Award Winner Damien Chazelle.

Apple CEO Tim Cook was at the Palo Alto Apple Store to open its doors to the first customers waiting in line for an iPhone X.

Apple will reportedly launch iOS 8 and OS X Yosemite separately despite their tight integration.

Apple will release iOS 8 beta 5 on August 4th and iOS 8 beta 6 on August 15th, according to a new report.

Apple SVP Phil Schiller has reportedly said that the company won't be making a dock for the iPhone 5.

Apple is asking suppliers to manufacture 70 to 80 million 4.7-inch and 5.5-inch iPhone 6 units by the year's end.

Apple is likely to keep the same all-plastic lens system used for the iPhone X rear camera for its 2018 smartphones, according to a new report.

Apple is switching to environmentally friendly paper shopping bags for its retail locations, according to a leaked employee memo.

Apple is airing a new MacBook Air TV Ad promoting the device as the notebook people love.

Apple is reportedly planning to bring the 5x optical zoom lens from the iPhone 15 Pro Max to the iPhone 16 Pro.

OpenAI is reportedly moving up the release of GPT-5.2 to next week, declaring a 'code red' to counter Google's Gemini 3.

The 9.7-inch Apple iPad is on sale for 24% off today.

Apple has released macOS High Sierra 10.13.1 for download via the Mac App Store.

Apple has released iTunes 12.7.1 for download via the Mac App Store.

iPhone 5 pre-orders have yet to go live on Apple.com; however, we've been successful in placing our pre-order on the Apple Store app.

Apple has introduced SiriKit for HomePod with the release of iOS 11.2 beta to developers.

Apple's ship date for the Apple TV has slipped from September to 2-3 weeks from now

Apple has shared some more information about its new Advertising Identifier which will be used to replace the UDID in iOS 6.

A new aerial photo of Apple Campus 2 shows that construction is progressing rapidly with near completion of perimeter walls

YouTube has announced a substantial price hike for its live TV service.

iOS 9.3 is Apple's most stable new release in years, according to a report from Apteligent.

Apple was reportedly in talks with Facebook over Ping for at least 18 months before it launched the service on its own.

Former White House Press Secretary Jay Carney is reportedly being considered as Apple's next PR chief

Apple will reportedly release the iWatch in three versions, one with a 1.6-inch display and two with 1.8-inch displays.

Apple is reportedly accelerating its efforts to persuade publishers to join their plan to create a digital newsstand that will sell newspaper and magazine subscriptions.

Apple has signed a multi-year agreement with Major League Baseball to equip every team with iPad Pros.

Apple has released a new 'Safari Technology Preview' browser that gives users an early look at upcoming web technologies in OS X and iOS.

The United States Patent and Trademark office has rejected Apple's Touch ID trademark

The Apple Store is down ahead of iPhone X pre-orders.

Apple is now selling a new Leather Sleeve for the 12-inch MacBook.

Apple has posted a new 'Shot on iPhone 11 Pro' ad entitled, "Hockey Tape".

Apple's official Smart Battery Case for the iPhone 11 Pro is on sale for 29% off today.

Analyst Ming-Chi Kuo is out with another research note predicting some improvements that Apple will make to future iPhone models.

Apple today announced that the Wi-Fi models of its iPad will be available to customers in China starting September 17th.

Apple has released a new build of iOS 9.3 for the iPad 2 that likely fixes activation issues encountered by some users when updating.

A new rumor claims the iPhone 15 and iPhone 15 Plus will feature a frosted glass back panel and come in a cyan color.

Facebook now supports passkeys on iOS and Android, enabling secure login with biometrics or device PINs.

Apple has seeded tvOS 11.1 beta 4 to developers for testing.

Apple has posted 'Pride' video to its official YouTube channel highlighting its support for equality and inclusion

Apple is now selling Microsoft Office 365 subscriptions during the iPad checkout process.

Apple has seeded OS X 10.10 Yosemite Developer Preview 3 to developers for download and testing

Apple has posted three exclusive environmental wallpapers for customers who have recycled their old devices in store.

Apple has posted its full March 2016 Event keynote to YouTube.

Apple has dropped the price of its HomePod smart speaker to $299 from $349.

Apple has poached a sales director from TAG Heuer to help launch the iWatch.

If you missed Apple's keynote today introducing the iPhone SE, 9.7-inch iPad Pro and iOS updates, you can watch the full keynote here.

A leaked Apple Genius Training Manual reveals psychological techniques used to make customers feel happy and sell Apple devices.

Apple has released a significant update to Clips that brings a new camcorder filter, as well as new posters, titles, stickers, and more.