Apple Raises Prices on All Older iPhones Still on Sale by $100

Apple has raised U.S. starting prices by $100 on all four older iPhone models it continues to sell, increasing the cost of the iPhone 16, iPhone 17, iPhone 17e, and iPhone Air following this week's iPhone 18 Pro and iPhone Duo launch.



The iPhone 17e now starts at $699, up from its $599 launch price in March. The 128GB iPhone 16 climbed from $699 to $799, while the 256GB iPhone 17 rose from $799 to $899. The 256GB iPhone Air now starts at $1,099 instead of $999. No hardware changes accompany the higher prices.


The four carryover models join the iPhone 18 Pro at $1,199, the iPhone 18 Pro Max at $1,299, and the $1,999 iPhone Duo in Apple's current lineup. The iPhone 17 Pro and iPhone 17 Pro Max have been discontinued. Apple is expected to introduce the standard iPhone 18, iPhone 18e, and iPhone Air 2 in spring 2027 after splitting its iPhone release calendar.

Apple has not given a specific reason for the increases; however, they come less than three months after then-CEO Tim Cook warned that higher prices were becoming unavoidable amid rising memory and storage costs. "We've been trying to shield our customers from the increases, but the situation has become unsustainable," Cook said at the time. The company subsequently raised prices across its Mac and iPad lineup while leaving iPhones unchanged.

The adjustment is not limited to the United States. In China, Instant Digital reports that the iPhone 17 increased by 800 yuan at both storage levels, rising from 5,999 to 6,799 yuan for 256GB and from 7,999 to 8,799 yuan for 512GB.