iClarified - 2017-09-12 11:56:40
That's it folks! Thanks for joining us. Please follow iClarified on Twitter, Facebook, Google , or RSS for a detailed look at each device announced today!
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Thank you so much for spending the morning with us. Thank you.
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We work really hard at Apple to create wonderful things and we hope you love what we've introduced today. I think Steve would be really proud of them.
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Apple Watch Series 3, Apple TV 4K, iPhone 8, iPhone X.
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Fun new ad for iPhone X
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Back to Tim.
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Pre-order October 27th, Ships November 3rd
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Price $999
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iPhone X: 64GB or 256GB
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Phil is back.
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Featuring Jonathan Ive of course!
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Video on iPhone X
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AirPower is coming next year.
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Called AirPower.
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A mat that you place iPhone on to charge it. Also has room to put your Apple Watch and AirPods on.
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Sneak Peak!
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Qi charging.
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Increased battery life. 2 more hours.
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iPhone X front camera lets you take Portrait Mode selfies with Portrait Lighting.
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Dual optical image stabilization. Better low-light zoom. Quad LED True Tone flash. 2x better uniformity of light.
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Phil: iPhone X has dual 12 MP sensors. Larger and faster sensors. 1.8 and 2.4 apertures.
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Demos making Animoji from iMessage.
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Demos Snapchat face filter that places masks perfectly on your face.
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Swiping down from top right corner will bring up Control Center.
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Craig is up to demo iPhone X.
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You can create and share animoji right from iMessage.
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These are emojis that you control with your face. They track over 50 muscle movements.
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TrueDepth Camera System also lets you create Animoji.
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To pay with Apple Pay you double tap the button on the side and look at your device to confirm with Face ID.
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The chance that a random person could unlock your phone with their face.
Touch ID: 1 in 50,000
Face ID: 1 in 1,000,000
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All processing done on iPhone X.
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Face ID protects against using photos or masks to fake authentication.
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Face ID adapts to you as your face changes over time.
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Neural engine is a dual core design can perform 600 billion operations per second.
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Apple built A11 Bionic neural engine to process face recognition.
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iPhone X detects your face even in the dark.
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Infrared camera, flood illuminator, front camera, dot projector.
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TrueDepth Camera System.
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To unlock your phone, facial recognition - Face ID.
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You can press side button to talk to Siri.
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Same gesture works for multitasking. Swipe up from bottom and pause for a split second.
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Now to go to home screen. Swipe up from bottom.
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How do you wake it up? Tap on screen or raise to wake.
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Super retina display overcomes previous OLED limitations. HDR display. Dolby Vision and HDR10. 1000000:1 contrast ratio. True Tone.
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458 ppi
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2436x1125 resolution
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5.8-inches on the diagonal.
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All new Super Retina display.
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Comes in Space Gray and Silver.
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Band made from surgical grade stainless steel.
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Pronounced 10.
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Introducing the iPhone X
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Video to unveil new iPhone!
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We have one more thing!
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iOS 11 will be available September 19th.
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Available September 22nd.
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Pre-order September 15th.
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iPhone starts at $799.
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64gb and 256gb.
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Chargers that are Qi certified will work with iPhone. No Apple charger right now as rumored.
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We're building into iPhone 8 and iPhone 8 Plus - Qi.
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Now with iPhone 8 we're enabling the freedom of wireless charging.
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It supports LTE Advanced. Bluetooth 5.0.
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Phil. Let's talk about wireless.
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AR allows us to use our position in the real world to gain a competitive advantage.
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This is The Machines.
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On stage demo from Directive Games.
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ARKit demos.
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Cameras calibrated for AR, Low-light and 60fps, new gyro and accelerometer
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First smartphone designed for augmented reality.
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1080p 240 fps
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Apple designed video encoder enables faster frame rates and higher quality video.
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iPhone 8 has the highest quality video capture ever in a smartphone.
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New menu lets you select between lighting effects. Not filters. Real time analysis of light on subject's face.
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Beta but will ship with iPhone 8 Plus.
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Now with the iPhone 8 Plus there is a new Portrait Lighting feature.
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iPhone 8 Plus has two new sensors. 1.8 aperture wide. 2.8 aperture telephoto.
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New 12MP sensor. Larger and faster. 83% more light.
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Apple designed ISP. Faster low light autofocus. Improved pixel processor. Hardware multiband noise reduction.
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Six-core, 64-bit design. Two performance cores 25% faster than A10. Four high efficiency cores 70% faster than A10.
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Brand new A11 Bionic chip.
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Stereo speakers 25% louder.
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True Tone display.
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Sealed for water and dust resistance. New Retina display. 4.7-inch and 5.5-inch.
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The glass has a seven layer color process. Reinforced by steel.
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It has glass in both the front and back. Aluminum band. Comes in Silver, Space Gray, and new Gold finish.
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and iPhone 8 Plus.
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iPhone 8
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Watch this!
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Video!
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Now, we can create devices that are far more intelligent, far more capable, far more personal than ever before.
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iPhone put amazing easy to use cameras in our hands.
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We changed the way people communicate with features like iMessage and FaceTime.
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The first iPhone forever changed how we interacted with technology by introducing Multi-Touch. The App Store changed the way we work, play, learn, communicate.
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No other device in our lifetime has had the impact that the iPhone has.
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Tim Cook. Next up, iPhone!
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Pre-orders September 15th, ships 22nd.
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New Apple TV 4K starts at $179
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We can't wait for you to get hands on sky.
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Demo of new game from thatgamecompany.
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We're bringing live news to the TV app.
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If your favorite team is playing it will appear first in the Up Next list.
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The TV app is now coming to seven additional countries. Canada and Australia at the end of this month.
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Amazon Prime video will be available later this year with 4K titles.
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iTunes now offers 4K movies for the same price as HD. Will automatically upgrade purchases to 4K.
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At the heart of the Apple TV is the powerful A10X Fusion chip. 4x GPU performance.
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Watching clip from new Spider-Man movie.
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Remastered screensavers to take advantage of 4K HDR.
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Apple TV 4K supports HDR 10 and Dolby Vision.
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HDR support.
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Eddy is up to talk about the new Apple TV.
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Introducing Apple TV 4K
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Tim Cook. Next up is Apple TV.
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New ad for Apple Music and Apple Watch.
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Orders begin September 15th. Availability September 22nd.
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Offered in 9 countries.
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Series 1 will still be offered from $249.
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$399 with cellular and $329 without.
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Still has all-day battery life up to 18 hours.
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This year we're adding a ceramic watch in gray.
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Hermes has some new watch face styles and new bands.
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New colors for Apple Watch Nike
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New Sport Loop band.
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Demo time.
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The case for Series 3 is the same size as Series 2.
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Integrated electronic-SIM.
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Rather than add an antenna the display itself is the antenna.
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Apple designed W2 chip for Wi-Fi. Added barometric altimeter.
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Siri can talk for the first time on Apple Watch.
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Inside is a dual-core processor delivering up to 70% more performance.
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With Apple Watch Series 3 and Apple Music you can stream 40 million songs on your wrist.
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The location for Find My Friend switches to your watch when you are away from your phone.
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The number is the same number of your iPhone.
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Now you have the freedom to go anywhere with just the Apple Watch.
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Introducing Apple Watch Series 3 and it has cellular built in.
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And now I'd like to introduce the next generation of Apple Watch... Video
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Third, announcing Apple Heart Study. It will use data from Apple Watch and analyze arrhythmia and notify users.
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Second, we're adding a feature that will notify you when it detects an elevated rate and you don't appear to be active.
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First, we're making enhancements to the heart rate app to give you more information. Heart rate app will show resting heart rate, recovery heart rate.
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watchOS 4 will add smart activity coaching, redesigned workout app, new features for swimmers.
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We have some great news about the future of Apple Watch. Jeff is up to share it with us.
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Video of Apple Watch user feedback.
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97% customer satisfaction.
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Apple Watch is now the #1 watch in the world surpassing Rolex.
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50% year over year growth.
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Beginning with Apple Watch.
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Tim Cook is back up.
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What's next. We're going to continue to open Apple town squares in the top cities. We're going to invest online and re-invest in classic locations including 5th Ave store. The glass cube will return.
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Video showing 'Today at Apple' sessions at retail locations.
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Sessions are led by creative team and a new position - Creative Pro.
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Angela is talking about the sessions available to customers.
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In our largest cities were we can we create a plaza. A space open to everyone. Inside we design a forum. For developers we have a quieter space called the boardroom.
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We think of Apple retail as Apple's largest product.
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I love the fact that the same team that designed Apple Park is designing our retail stores across the world.
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Before we get to some incredible products we'd like to give you an update on retail. Angela is invited up.
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Visitor's center will be open later this year. Inside you'll find an incredible augmented reality experience where you can learn more about Apple Park. There's also a fantastic new Apple retail store.
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One of the world's largest onsite solar installations.
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Powered by 100% renewable energy.
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The park itself was converted from a sea of asphalt into a 175 acre green space with over 9000 trees.
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Steve Jobs Theater is the most state of the art purpose built theater ever.
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Let me tell you a little bit about our new home.
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Hand in Hand benefit airs tonight.
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Cook is offering sympathy to people whose lives have been affected by the hurricanes. Apple is working closely with Hand in Hand on relief efforts.
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"We dedicate this theater to Steve because we loved him and because he loved days like this"
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Tim is talking about Steve's spirit and philosophy on life.
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"It is the honor of a lifetime to be the first to welcome you to the Steve Jobs Theater."
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It was only fitting that Steve should open his theater.
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Tim Cook is out on stage.
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Steve Jobs' voice. "One of the ways I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there"
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We are starting!
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We will be providing coverage of Apple's September 12th iPhone X/iPhone 8 event at the Steve Jobs Theater beginning September 12th at 10:00am PDT / 1:00pm EDT.
We're likely to see the launch of three new iPhones at the event - an iPhone X, iPhone 8, and iPhone 8 Plus. The iPhone X would be Apple's tenth anniversary smartphone. It's believed to feature an edge-to-edge 5.8-inch OLED display with a notch in the bezel at the top for the earpiece and front facing camera. It will no longer use a physical Home button. Instead, there will be a new dynamic area denoted by a line at the bottom of each app. The device will purportedly incorporate a revolutionary 3D sensor that is years ahead of the competition to enable facial recognition and augmented reality features. It's also said to feature a glass back to facilitate inductive wireless charging. The latest reports claim Apple was not successful in embedding Touch ID under the display and so the iPhone 8 will only feature Face ID (Pearl ID) for biometric security. The iPhone X will have an A11 6-core processor with two high performance cores and four energy efficient cores. This should result in some good benchmarks.
Apple is expected to offer the iPhone X in black, silver, and gold (copper?) colors and 64GB, 256GB, and 512GB storage capacities, all with 3G of RAM. The price of the flagship device is likely to go up with some analysts predicting a base price of around $1000.
In addition to the next iPhones, Apple is also expected to unveil a new Apple Watch with LTE support. A purported photo of the new smartwatch shows carrier signal dots on the watchface. A new 4K Apple TV and new wireless AirPods should also be introduced.
It's suggested that Apple could release its new iPhones 10 days after the event on September 22nd; however, the iPhone X may not ship until next month.
Please follow iClarified on Twitter, Facebook, Google , or RSS to be informed when the event gets underway!
iClarified - 2017-09-12 09:53:37