Associated Press Announces iPad App Will Be Paid Subscription
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Posted February 26, 2010 at 7:43pm by iClarified
The Associated Press has announced that they are developing a paid subscription based iPad application.
A new strategic business unit has been established to seek and develop new business opportunities for its multimedia news and that of its members and other news providers. Called AP Gateway, the unit will facilitate development of fresh news consumer experiences for the Web as well as mobile phones, tablets and e-readers.
AP Gateway will serve as the launching pad for new products and services from AP and other interested news publishers, Tom Curley, president and CEO of The Associated Press, said today at the annual meeting of the Colorado Press Association. It will allow the news industry to deliver the news directly to the consumer in a variety of exciting new ways.
Jane Seagrave, senior vice president and new chief revenue officer of AP, said the first set of products from the new Gateway unit would be applications for several new devices that have been introduced or announced in recent weeks, including the Apple iPad.
The Associated Press is said to be focusing on paid subscription applications in an effort to boost revenues.