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Apple has released the first teaser for 'Widow's Bay,' a new horror comedy starring Matthew Rhys, premiering April 29 on Apple TV.

Apple may skip a black finish on the iPhone 18 Pro for a second year, continuing a shift that began with last year's model.

Read the full internal memo Apple CEO Tim Cook sent to employees today to celebrate the company's 50th anniversary and reflect on the legacy of Steve Jobs.

Apple's AirPods Max 2 launch today with an H2 chip and new features, plus a $20 release day discount dropping the price to $529 on Amazon.

Apple is offering up to $400K in stock bonuses to iPhone designers as OpenAI aggressively recruits top Apple engineers.

Apple has reduced the price of the Studio Display XDR with a VESA mount by $400, bringing the starting price down to $2,899 shortly after its launch.

Apple has released firmware version 3.0.45 for the second-generation AirTag, updating the unwanted tracking sound to help users locate unknown trackers.

Apple has updated its app previews of Apple Music, Apple TV, and Apple Devices for Windows.

Apple's iOS 27 will create an 'AI App Store,' letting users install ChatGPT, Gemini, and other third-party chatbots that run inside Siri.

Apple has released a rare iOS 18.7.7 update with critical fixes for the DarkSword exploit, protecting users who haven't upgraded to iOS 26.

David Pogue's new 608-page hardcover book, 'Apple: The First 50 Years,' is on sale for $34.09 on Amazon, offering a 32% discount off its regular price.

Apple is raising the price of Apple TV+ from $9.99 to $12.99 per month. The 30% price hike is effective today for new subscribers.

Apple plans to introduce ads in Maps search results this summer, with a report warning the move could frustrate users and spark backlash.

Apple subsidiary fined £390,000 after payments reached a sanctioned Russian streaming platform due to compliance failures.

Apple has asked Samsung and LG to develop OLED iMac panels using mass production lines, targeting a launch around 2029–2030.

Apple has released firmware version 8E251 for the new AirPods Max 2. The day-one update arrives just ahead of the headphone's official retail launch.

Apple TV releases the first teaser for 'Cape Fear,' a new thriller series starring Javier Bardem, Amy Adams, and Patrick Wilson.

Apple has released the first developer betas of iOS 26.5 and iPadOS 26.5. Download the latest firmware to explore new features and system updates.

Leaked Apple code points to Touch ID support for the Apple Watch, likely debuting in a major 2026 redesign with a new processor.

Amazon's Big Spring Sale is still going strong on day 4 with fresh deals on Apple Watch Ultra 2, MacBook Air, Beats, Kindle, Fire TV devices, Blink cameras, TVs, and more.

Ollama preview integrates Apple's MLX framework to boost local AI performance on Mac, with faster token speeds, improved caching, and NVFP4 support.

Apple has released the first developer beta of macOS Tahoe 26.5.

Apple hires Google exec Lilian Rincon to lead AI marketing as it prepares a delayed Siri reboot and expands AI features in iOS 27.

Apple plans to open Siri to third-party AI assistants in iOS 27, letting users choose Gemini, Claude, and more instead of ChatGPT.

Apple has seeded the first developer betas of watchOS 26.5, tvOS 26.5, and visionOS 26.5 for testing. Download the latest firmware to explore new updates.

Apple's decision to discontinue the Mac Pro was set in motion in 2022, but the company waited for domestic Mac mini production to avoid political fallout.

Apple will restore the Blood Oxygen feature to some Apple Watch Series 9, 10, and Ultra 2 models in the U.S. via a new software update.

Apple adds Bosch, TDK, Cirrus Logic, and Qnity to its American Manufacturing Program, expanding U.S. production of key components.

Apple lands sci-fi action-thriller 'Liminal' starring Vanessa Kirby and Yahya Abdul-Mateen II, directed by Louis Leterrier.

Apple has released a first look at 'Palm Royale' season 2, premiering November 12 on Apple TV+. Kristen Wiig returns in the Emmy-nominated comedy.

Apple is planning a major Siri overhaul in iOS 27 with a chatbot-style experience, new app, and systemwide 'Ask Siri' feature.

Apple has officially discontinued the Mac Pro and confirmed it has no plans for future models. The Mac Studio now serves as Apple's flagship pro desktop.

Apple confirms its extreme security feature, Lockdown Mode, has never been successfully breached by mercenary spyware since its launch nearly four years ago.

Apple is working toward an all-screen iPhone with under-display Face ID and camera, but the timeline for these changes remains unclear.

Apple is testing a 200MP camera sensor for a future iPhone, according to a new supply chain leak. The upgrade would be a major jump in resolution.

Apple has officially announced the dates for WWDC 2026. The developer conference will take place online from June 8-12, with a special event at Apple Park.

Apple TV and HomePod inventory is running low across regions, hinting at upcoming refreshes as Apple continues to delay major Siri upgrades.

Apple now requires health apps to declare medical device status, with details shown directly on App Store listings.

Preorders for Apple's AirPods Max 2 are now live. The updated headphones feature the H2 chip, USB-C lossless audio, and new Apple Intelligence features.

Apple has released a major update to App Store Connect Analytics, introducing over 100 new monetization metrics, cohort tracking, and peer group benchmarks.

Apple's next entry-level iPad will feature an A18 chip and Apple Intelligence support, with a launch expected during the iOS 26.4 window.

Apple is still far from an all-screen iPhone, with a smaller Dynamic Island expected for the iPhone 18 Pro as under-display tech faces challenges.

Watch the first official teaser trailer for Star City, Apple's new For All Mankind spin-off series exploring the Soviet space program.

Apple has officially released watchOS 11.6 for the Apple Watch.

European broadcasters urge EU regulators to bring smart TV platforms and AI assistants like Apple TV and Siri under strict DMA rules.

An ITC judge says Apple's redesigned Apple Watch does not infringe Masimo patents, in a preliminary ruling that allows imports to continue.

Apple has officially released tvOS 18.6 for the Apple TV.

Apple has officially released macOS Tahoe 26.4, introducing an adjustable Charge Limit feature for MacBooks, the Safari compact tab bar, and new emoji.