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Apple has dethroned Samsung to become the world's #1 smartphone maker for 2025, driven by record iPhone 17 sales and 20% market share, according to a new report.

The Connectivity Standards Alliance launches Aliro 1.0, an Apple-backed digital key standard designed to unify access across phones and locks.

Apple today introduced Shop with a Specialist over Video in India, offering customers a new way to shop for Apple products on the Apple Store online.

A new video from Jon Prosser visualizes rumored 'iPhone Fold' features like a crease-free display and side Touch ID, claiming a 2026 launch. Watch the renders here.

Apple is testing undo and redo buttons for the iPhone Home Screen in iOS 27, making it easier to fix accidental app and widget changes.

Apple's new AirTag 2 is now available to order on Amazon. It features 50% more range, a louder speaker, and Watch support. Pricing starts at $29.

Apple has announced a new lineup of AirPods models and features, including new AirPods 4 and AirPods 4 with ANC.

A new report claims Apple is in talks with Google to use Gemini AI for a revamped Siri, following major delays with its own in-house AI projects.

Masimo sues U.S. Customs, alleging the agency unlawfully helped Apple circumvent an ITC import ban on Apple Watch models with the blood oxygen feature.

Apple is reportedly positioning hardware chief John Ternus as Tim Cook's eventual successor amid major leadership changes.

Apple faces a wave of executive exits and AI talent defections to rivals like OpenAI and Meta, raising concerns about the iPhone's future dominance.

Amazon is discounting a large selection of its USB Lightning cables for the iPhone today.

Nearly all Apple's official MagSafe cases for the iPhone 13/Pro/Max/mini are on sale today.

Apple names 'The Rest Is History' its 2025 Show of the Year. Hosted by Tom Holland and Dominic Sandbrook, it is the first UK show to win the platform's top honor.

Apple has officially released iOS 26.3 and iPadOS 26.3 for iPhone and iPad.

A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14.

Watch the first official teaser trailer for Star City, Apple's new For All Mankind spin-off series exploring the Soviet space program.

An Apple-backed study finds developers didn't lower prices after EU fee cuts. Over 90% of apps saw prices stay the same or increase.

Apple TV has released the official trailer for 'Margo's Got Money Troubles,' a new comedy-drama starring Elle Fanning, Michelle Pfeiffer and Nicole Kidman.

The Apple Watch Series 11 is on sale for $70 off today, bringing its price down to $329, a new all-time low.

Apple has begun production of the iPhone 18 Pro's variable aperture camera, bringing a major upgrade to its main lens.

A major Apple code leak confirms an iPhone 17 Air with an Apple modem, an A19 Pro iPad mini, an M5 Vision Pro, and more. Get the full roadmap through 2026.

Apple has officially released macOS Tahoe 26.4, introducing an adjustable Charge Limit feature for MacBooks, the Safari compact tab bar, and new emoji.

Apple has released firmware update 8B39 for the AirPods Pro 3, AirPods Pro 2, and AirPods 4, delivering bug fixes and overall performance improvements.

Apple has confirmed an outage affecting numerous services including the App Store, Apple TV+, Apple Music, and more.

Apple's new iPad Air with M4 gets its first reviews, highlighting faster performance, more memory, and strong value at the same $599 starting price.

Apple is planning a full refresh of its smartwatch lineup for September 9, according to a new report. The Apple Watch Ultra 3 will reportedly get a larger screen, S11 chip, and new satellite messaging capabilities, while the Series 11 and SE are set for minor updates.

Meta has hired two more top AI engineers from Apple, just weeks after luring away their boss with a $200M deal, deepening the turmoil inside Apple's struggling AI division.

Apple has filed a lawsuit against leaker Jon Prosser, alleging he conspired with an insider and offered payment to access and leak iOS 26 from a secret development iPhone.

Apple has released three new ads that highlight how Apple Watch with cellular keeps kids connected without needing their own iPhone.

Apple has reportedly started developing a 24-inch OLED iMac, asking suppliers Samsung and LG for panels that offer higher brightness than the current model.

Apple has released the second developer beta of macOS Tahoe 26.4 (build 25E5218f). Here is what's new and how to download the latest software for your Mac.

Apple TV+ has earned a record 81 Emmy nominations for the 77th Primetime Emmy Awards, led by Severance with 27 nods and The Studio with 23—setting a new record for a freshman comedy.

Apple today introduced new 'Apple One' subscription bundles which let you access a variety of the company's services with a single plan.

Early reviews of the new Apple Watch Series 10 have arrived ahead of its official release on September 20, 2024.

Apple has released the second release candidate of macOS Sequoia 15.1 to developers for testing.

Apple has announced that developers have already created over 600 apps that are optimized for its Vision Pro headset.

See the first high-res die shot of Apple's A19 chip, the processor inside the new iPhone 17. The image reveals the 3nm chip's internal layout.

Leaked software reveals Apple is developing a high-end iMac powered by the M5 Max chip. Code also points to future M6 MacBook Pros and a low-cost laptop.

Apple's first touchscreen MacBook Pro is expected in 2026, featuring an OLED display, M6 chip, and redesigned hinge for improved touch support.

Apple has launched its 2025 Back to School promotion, offering students and educators a free pair of AirPods, Apple Pencil Pro, or Magic accessories with the purchase of a new Mac or iPad.

Apple has released the first release candidate of macOS Sequoia 15.1 to developers for testing.

The Apple Watch Series 11 is on sale for $60 off today, bringing its price down to $339, a new all-time low.

Apple is projected to surpass Samsung as the world's largest smartphone maker in 2025, driven by strong iPhone 17 sales and a coming supercycle.

Apple boosts its U.S. investment to $600B, launching a program to make all iPhone and Apple Watch glass in America and build an end-to-end U.S. silicon supply chain.

Apple has seeded the first developer betas of watchOS 26.3, tvOS 26.3, and visionOS 26.3 for testing. Download them now!

Apple expands its clean energy push with new solar and wind projects in Europe, while confirming its China manufacturing now runs on over 90% renewable power.

Apple's AirPods Pro 3 have hit a new all-time low price of $179 at Amazon and Walmart. Grab the premium wireless earbuds for $70 off their regular retail price today.