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Watch Apple's new Powerbeats Fit ad featuring Nike trainer Kirsty Godso. The spot highlights stability and fit. Plus, grab a deal on the Spark Orange model.

Apple has officially released tvOS 18 for the Apple TV.

Apple has officially released watchOS 11 for the Apple Watch.

Apple's new Digital ID feature lets you securely add your U.S. passport to Apple Wallet for use at TSA checkpoints with just your iPhone or Apple Watch.

Apple's new Apple Watch SE 3 is on sale for its lowest price ever. Get the 44mm GPS model for just $229.99, a discount of $49.01 off its retail price.

Apple has officially released iOS 26.1 and iPadOS 26.1 for the iPhone and iPad.

Apple previews its early 2026 streaming lineup with a new video featuring Hijack Season 2, Shrinking Season 3, Monarch: Legacy of Monsters, and more.

Apple unveils iPhone Air, its thinnest iPhone yet at 5.6mm, with a titanium design, 6.5-inch display, 48MP Fusion camera, A19 Pro chip, and iOS 26.

Apple has released iOS 18.1 beta 2 and iPadOS 18.1 beta 2 to developers for testing.

Apple has announced a new MacBook Air with M4 chip and a lower starting price of $999.

Apple today announced the new Mac Studio, featuring M4 Max and M3 Ultra chips.

Apple has released iOS 26.2 beta 3 and iPadOS 26.2 beta 3 to developers for testing.

Apple has announced that five new games are set to join Apple Arcade in the next month.

Apple has announced new features coming to Apple Services this fall, including hikes in Apple Maps, the ability to pay with rewards and installments with Apple Pay, a redesigned Apple Fitness+ experience, and more.

iRobot expands Matter support to more Roomba vacuums via firmware update, bringing Apple Home integration and Siri control to existing models.

Apple is reportedly planning to give employees free access to Apple Music, Apple TV+, and Apple Arcade starting in January.

Disney has nominated former Apple COO Jeff Williams to its Board of Directors. Williams, who retired this year, led global operations and the Apple Watch team.

Apple eliminates sales roles serving business and government in a rare layoff. The move shifts focus to resellers despite a record $140B revenue outlook.

The EU Court of Justice rules that a Dutch class action against Apple over App Store fees can be heard by a single court, rejecting Apple's jurisdiction arguments.

Apple is reportedly preparing to reject a confidential mandate from India requiring the pre-installation of a state-run app, citing privacy and security risks to iOS.

Apple is reportedly in talks with Indian manufacturers to assemble and package iPhone chips, marking a significant step in diversifying its global supply chain.

Intel has launched its Core Ultra Series 3 chips on the 18A process at CES 2026. Apple is reportedly eyeing this node for a future low-cost MacBook.

Apple has launched a new Earth Day promotion offering customers 10% off select accessories when they recycle an eligible device at a retail store.

Apple has released iOS 18.1 beta and iPadOS 18.1 beta to developers for testing.

Apple has officially released watchOS 10.6 for the Apple Watch.

Apple is preparing a new iOS 27 feature that lets iPhone users split bills and calculate tax and tip by taking a photo of a receipt, with payments handled through Apple Cash.

Rising memory costs are projected to cut 2026 smartphone shipments by 2.1%, but Apple remains better positioned than rivals to handle the supply crunch.

Pre-order the new Apple Watch Ultra 3, Apple Watch Series 11, and Apple Watch SE 3 on Amazon today. Availability begins Friday, September 19.

Apple has aired a new ad for Apple Intelligence called, 'Catch Up Quick'.

Apple has aired a new ad for Apple Intelligence called, 'Change Your Tone'.

Jeff Pu outlines a split iPhone launch for 2026, detailing Touch ID for the foldable model, variable aperture for the iPhone 18 Pro, and delays for the Air 2.

The UK government wants Apple and Google to block nudity by default on devices, requiring age verification to access explicit content.

Apple has released the first developer beta of macOS Tahoe 26.3 for testing. Download the update now to try out the latest changes and bug fixes.

GM adds native Apple Music with Spatial Audio to select 2025 vehicles, offering 8 years of free streaming data as it phases out CarPlay support.

Apple CEO Tim Cook reveals the 3 billionth iPhone was shipped on the company's Q3 2025 earnings call, detailing plans for AI, tariffs, and a delayed Siri update.

Apple has officially unveiled its next generation iPhone 16 Pro and iPhone 16 Pro Max featuring larger display sizes, pro camera features, improved graphics, and an A18 Pro chip.

Here are direct links to download Apple's macOS Tahoe installer for your Mac.

Apple TV has renewed the thriller 'Down Cemetery Road' for season two. Emma Thompson and Ruth Wilson return to investigate a deadly new mystery.

Apple, Google, and Samsung are pushing back against India's plan to require always-on satellite location tracking over major privacy and security concerns.

Apple's first touchscreen MacBook Pro is expected in 2026, featuring an OLED display, M6 chip, and redesigned hinge for improved touch support.

Apple has officially released iOS 18.1 and iPadOS 18.1 with Apple Intelligence to all users.

Go behind the scenes of F1 The Movie on Apple TV. Watch how the crew filmed Brad Pitt during a live Grand Prix at Silverstone with military precision.

The new Apple Watch Ultra 2 and Apple Watch Series 9 are already available to order on Amazon.

Apple is reportedly positioning hardware chief John Ternus as Tim Cook's eventual successor amid major leadership changes.

Apple plans to remove the blood-oxygen feature of its Apple Watch to avoid an import ban in the United States.

Apple has reportedly shown interest in acquiring Warner Bros. Discovery, joining Amazon and Netflix as the media giant prepares to review bids.

Apple expands its clean energy push with new solar and wind projects in Europe, while confirming its China manufacturing now runs on over 90% renewable power.

Apple is planning to revamp its low-cost Apple Watch SE with a plastic casing, according to a new report.